Faisal Mobarak, Asst. General Manager, Network Operations Center, Ollo Wireless Internet

Faisal Mobarak, Asst. General Manager, Network Operations Center, Ollo Wireless Internet

Faisal Mobarak, Asst. General Manager, Network Operations Center, Ollo Wireless Internet is speaking on Day Two of the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. 

What are the broad challenges that you expect to face over the next five years?

For developing country like Bangladesh, the key challenge is to make LTE a profitable business case for the operators. In Bangladesh, we still have very low Internet usage and the use of data is just not up to the mark, mostly due to lack of local content and overpriced Internet bandwidth at consumer level. Therefore, the challenge is more on socio-economic part rather than technical.

What is your strategy for increasing consumer uptake of LTE services?

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Francisco Claravall, VP Consumer Broadband Products, Globe Telecom, Philippines

Francisco Claravall, VP Consumer Broadband Products, Globe Telecom, Philippines

Globe Telecom, in the Philippines is currently transitioning from WiMAX to LTE. In this interview Francisco Claravall, VP for Consumer Broadband Products tells us about the challenges it faces of doing so and how the company is looking to innovate as it does so.

You can hear more from Claravall when he takes part of a keynote panel session, and gives a presentation on Day One of the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore.

What are the major challenges that you believe you will face over the next couple of years?

The Philippines has a lot of potential, not just in the area of broadband but as a nation. With economic growth still moving at a higher pace than most of our neighbours, the Philippines is a good growth story.

Recently we’ve had a major typhoon that hit us, and who knows how the environment will fair in the years to come. One challenge we need to address is disaster-preparedness, how quickly can we respond and reduce customer downtime.

The other challenge we see is how strategically can we evolve as a company to be at the centre of the digital life of our customers? This is all about moving beyond dumb pipes and becoming more relevant to our customers’ day-to-day activities.

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trust

This post is by Caroline Guillaume (Vice President, Solution Sales, Asia Pacific, Gemalto)

The advancements in technology over the last decade or so are having a profound impact on the lives of many people around the world. Every day, digital technologies are creating new ways for people to work, play, transact and communicate with each other. These developments are making people’s lives more convenient. On a larger scale, they are ushering in the dawn of a digital society.

A digital society can be defined as a community where the creation, distribution, uses and integration of information is able to create significant social, economic and cultural value. We are seeing many digital societies emerging, especially in areas with high-tech clusters such as Singapore, as well as around the Silicon Valley area.

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Sun Tae Kim, EVP Corp R&D, LG U+

Sun Tae Kim, EVP Corp R&D, LG U+

LG U+ believes South Korea’s market leading network status derives from the cutting-edge handsets present in the market. In this interview he details the plans for bringing further enhancements and speeds to the network over the next couple of years. To hear more about LGU+’s strategy you can hear Sun Tae Kim, EVP/Director of SD, LG U+, speak on Day Two of the 9th annual LTE Asia conference taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. 

Operators in South Korea seem more willing and able to invest in next-gen technologies earlier than many Western operators? Why do you think this is so?

South Korea has the world-leading manufacturers of smart devices – such as Samsung and LG – and implemented nationwide LTE network sporting the best quality and functionality. But mobile subscribers have been already saturated. The Korean operators, SKT, KT, and LGU+, could not survive in the market just with existing technology and can only beat the competition with new technologies and services. As a result, South Korea has become the world test-bed for next generation technologies.

Following on from that would you say South Korean customers are more willing to try, and pay for, new mobile services?
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Andrew Mackay, Manager Mobile Solutions, Cisco Systems

Andrew Mackay, Manager Mobile Solutions, Cisco Systems

This post is by Andrew Mackay, Manager Mobile Solutions, Cisco Systems

As LTE networks continue to be deployed, it is becoming evident that matching the existing 3G coverage quality is going to be a challenge. This is reminiscent of the early days of 3G, when it took many years to get coverage matching underlying GSM. The higher carrier frequency (2.1GHz) and partial initial overlays left deep indoor coverage with “cold spots.”  This resulted in unreliable calls and increased battery consumption, which led many users to disable 3G out of frustration.  Over time, operators invested in more infill Broadband Telephony Services (BTS), wider use of In-building Systems (IBS) and repeaters, but indoor coverage was only really resolved when 3G on 850/900 MHz was deployed as a coverage “safety net.”

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Santosh Payal, Manager for Mobile Data and Broadband Services for Vodafone Fiji Limited

Santosh Payal, Manager for Mobile Data and Broadband Services for Vodafone Fiji Limited

Santosh Payal, Manager for Mobile Data and Broadband Services for Vodafone Fiji Limited will be discussing optimal LTE pricing in his presentation on Day Two of the 9th annual LTE Asia conference taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. 

Are billing systems keeping pace with changes in how MNOs now charge for data?

Billing vendors are trying to keep up with the phenomenal growth of data and the need to support different charging mechanisms. However, the data market dynamics are such that it makes them hard to cope with these changes and implement them in a short time. The constant billing system updates also comes at a cost, with which most of MNOs are not willing to keep up. We believe the flexibility in billing platforms should be increased, thus enabling MNOs to create their own service/charging logic without going through the pain of frequent investing in billing platforms.

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Eyal Hilzenrat, Vice President of Product & Marketing at Flash Networks

Eyal Hilzenrat, Vice President of Product & Marketing at Flash Networks.

The post is by Eyal Hilzenrat, Vice President of Product & Marketing at Flash Networks.

For some in the industry network neutrality has been the ‘Holy Grail’ for a long time, with subscribers wanting equal access to all content and applications without favouring particular websites. However, with the increase in network congestion and with companies like Netflix complaining that operators are responsible for poor network performance while streaming content from their site, I began to wonder if subscribers might be open to the concept of priority delivery for the faster delivery of premium mobile content.

We sent a team to the LTE World Summit to poll mobile operators and subscribers and find out if they were open to premium services. Read the rest of this entry »

Originally posted on 9to5Google:

VoLTET-Mobile announced during its earnings report that it has now completed its US roll-out of its Voice over LTE service after its launch in Seattle back in May and expansion to 16 markets last month.

With more than 8 million VoLTE-capable devices on the T-Mobile network, our customers have made over 52 million crystal-clear VoLTE calls to date.

VoLTE offers faster call setup and better audio quality during calls through HD Voice, as well as the ability to switch seamlessly between voice and video calls. It’s supported by a limited number of handsets at present, with the Galaxy S5, Galaxy Note 3, Galaxy Light and LG’s G Flex among them, but is likely to become a standard feature over time. Verizon has also announced that it will be launching its own VoLTE service nationwide later in the year.

T-Mobile also noted that JD Power just ranked T-Mobile the highest in customer service…

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Originally posted on Quartz:

It seems India can never get a telecom spectrum allotment right.

In February 2012, the Supreme Court cancelled 112 telecom licences granted in a botched 2008 allotment allegedly riddled with collusion and conspiracy. That event snowballed into an international dispute and companies from countries such as Russia, Norway and the UAE suffered losses on their investments in India.

That controversy, now known as the 2G spectrum scam, had broken into national attention after the government auditor, the Comptroller and Auditor General (CAG), raised questions about the allotment process. The legal proceeding in that case is still ongoing. It dealt a severe blow to the image of the Manmohan Singh government. Many important people, including the telecom minister, went to jail.

Now daily newspaper reports about a draft report by the same government auditor raise a whiff of yet another scandal in airwaves allotment, threatening to delay an ambitious telecom venture that…

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Pen San Tang, founding director of Packet One and on the GTI Steering Committee

Pen San Tang, founding director of Packet One and on the GTI Steering Committee

Could the TD-LTE eco-system match or even outpace that of FDD? Pen San Tang, founding director of Packet One and on the GTI Steering Committee, certainly think so. To hear more from Tang come to hear him speak in the TD-LTE track on Day One of the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. 

How is P1 progressing with the launch of LTE-based services?

P1 is in the midst of completing a strategic investment agreement and joint collaboration between Malaysia’s leading broadband player, Telekom Malaysia Berhad and its existing stakeholders; founder Green Packet Berhad and South Korea’s SK Telecom for the rollout of LTE. The transaction is anticipated to be completed by Q3, and the teams have come together to do extensive planning.

What is your strategy to move from WiMAX to TD-LTE?

P1’s WiMAX network will continue to provide broadband services to customers as a parallel LTE network is built out. Once WiMAX customers have migrated out over a number of years, P1 expects to use the 2.3Ghz spectrum as an additional capacity band to meet the growing data demands of customers. However, the use of the spectrum would be subject to local regulatory approval.

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Originally posted on Gigaom:

Dish Network(s dish) is already sitting on a nest egg of 4G frequencies, but this week it told U.S. regulators it wants to acquire more. In a meeting with the Federal Communications Commission on Monday, the satellite TV provider said it would participate in two upcoming spectrum auctions, according to an FCC filing.

The first of those auctions is called the Advanced Wireless Services-3 (AWS-3) auction, scheduled for this November. It will be the FCC’s attempt to create a shared commercial-government band. But the big prize is the 600 MHz airwaves going on the block in 2015 as part of the FCC’s enormously complex and controversial incentive auction.

Source: Shutterstock / fotographic1980

Source: Shutterstock / fotographic1980

The wireless industry views the low frequency 600 MHz band as a kind of spectrum diamond mine. Lower bands allow signals to propagate better; they can travel miles further than higher bands and punch through…

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Originally posted on recstarz:

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Tesco Mobile has announced that all customers, including PAYG users, will now be offered 4G speeds at no extra cost.

With Tesco Mobile using O2’s network, the supermarket is to open its 4G doors to all pay as you go customers to for the first time starting today, July 24.

The network’s pay monthly users have enjoyed 4G speeds – where available – at no additional charge for some time.

“The world we live in is becoming ever more fast-paced and data hungry,” Simon Groves, Chief Marketing Officer for Tesco Mobile said in making the announcement.

“No one likes being made to wait around and we see no reason why our pay as you go customers shouldn’t have access to the same speeds as pay monthly ones; which is why we now offer 4G to all our customers at prices that are accessible to everyone.”

Although there are a number…

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Dwayne Ruffin, Chief Market Development Executive at CSG Invotas

Dwayne Ruffin, Chief Market Development Executive at CSG Invotas

This post is by Dwayne Ruffin, Chief Market Development Executive at CSG Invotas.

One of my colleagues likes to say that cybersecurity starts at the top.  That is to say, security is not just a challenge for IT teams alone. A cyber attack is an attack on an organisation’s reputation, its relationship with consumers, and its revenue. We all know that consumer trust builds over time but can be wiped out in an instant and take a lifetime to rebuild.

Let’s face it, high-profile data breaches make front page news regularly these days, and the more we read about cyber attacks, the more we recognise the responsibility organisations have to protect the customer data in their systems.

But that protection is far easier said than done. The popularity of 4G LTE technology has greatly expanded the opportunities for cyber attacks and the need for improved security strategies across the board—a need further complicated by the exponential extension of the digital ecosystem through increased mobile device use. More and more payment information and other sensitive data are shared with organisations of all kinds, which leaves more and more points of contact at risk and in need of defence.

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Originally posted on MOBILE MASTER:

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Aircel launched its 4G services which will be offered across four circles namely, Andhra Pradesh, Assam, Bihar and Odisha. With this launch, Aircel will now offer services under all the three existing technologies of 2G, 3G and 4G LTE bringing it at par with global telecommunication offerings.

Aircel holds 20MHz of spectrum in the 4G LTE 2300 MHz band across eight circles – Andhra Pradesh, Tamil Nadu, West Bengal, Bihar, Odisha, Assam and North East and Jammu and Kashmir. With the launch of 4G LTE services, Aircel is well placed to continue meeting the ever increasing data demand of its customers.

Aircel’s enterprise customers will experience a 4G LTE high-speed network to receive dedicated internet and secure VPN (Virtual Private Network) services whereas its Home customers will experience various infotainment services on high-speed broadband that will help connect any wifi device to support services such as faster internet access, Smart TVs…

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Originally posted on Fanfiber:

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China has been going through an explosive internet adoption period, with mobile playing a key role in getting people online.

And now, the latest report published by state-affiliated research organization China Internet Network Information Center (CNNIC) shows that the percentage of Chinese users accessing the Internet via mobile grew to 83.4 percent as of June 2014, for the first time surpassing the percentage of users who access the internet via PCs (80.9 percent).

CNNIC July 1 In China, more people now access the internet from a mobile device than a PC

The figure for mobile internet access is up 2.4 percentage points in just six months from the end of 2013. On the other hand, desktop computer and laptop usage both continued their decline — the former by 0.1 percentage point to 69.6 percent, and the latter by 0.4 percentage point to 43.7 percent. In total, 80.9 percent of users went through traditional PC access (including desktop computers and laptops but excluding tablets) to go online.

CNNIC 2 In China, more people now access the internet from a mobile device than a PC

China’s internet population

New numbers released…

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Ahsan Aziz Khan, EVP BSS and ESS Applications, PTCL

Ahsan Aziz Khan, EVP BSS and ESS Applications, PTCL

What is the real importance of BSS/OSS to operators in a world of LTE data? In this interview we get the views of Ahsan Aziz Khan, EVP BSS and ESS Applications, PTCL, who is speaking on the subject of BSS/OSS on Day One of the LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore —and taking part in the Operator Mindshare in the morning of Day Two.

What kind of business model changes do you expect with LTE?

The promise of LTE is high-speed data and even voice over data (VoLTE). There is a tremendous growth already happening in the use of data and more is expected over the coming days as LTE adoption increases. According to research, video will generate the most traffic in the future. As we already know and have observed, there is not much revenue growth for Telcos vis-à-vis the growth in data usage and the demand for bandwidth. This essentially means Telcos need to find new ways of earning money and monetizing data.

Lots of changes are already happening on various fronts related to our industry that can be summed as a SMAC (Social, Mobile, Analytics and Cloud) stack and the growing demand of digital services in the form of IoT and M2M. These changes are also affecting customer behavior and expectations.

A new eco-system of technologies and services is evolving. The situation is demanding a serious change of thoughts for the Telcos in terms of business model. These new business models are all about embracing digital services and partnerships with OTT players and other industry verticals. Telcos have to transform everything from soup to nuts, be it the network, be it the IT, be it the organization structure, or be it the business processes. They also have to react quickly otherwise you get the ‘boiling frog’ phenomena, which has started to happen.

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Anuradha Udunuwara, Engineer, Sri Lanka Telecom

Anuradha Udunuwara, Engineer, Sri Lanka Telecom

Anuradha Udunuwara, Engineer, Sri Lanka Telecom is speaking on Day One of the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. Click here to download a brochure for the event.

In this Q&A Udunuwara tells us about the challenges facing Sri Lanka Telecom’s network, and what the most important technologies to look at for enhancing the network.

What are the major network-related engineering challenges you expect to face over the next 12 months?

In terms of challenges, I see fewer engineering challenges and more commercial and financial challenges. While technology and engineering enables us to overcome most of the challenges, the real challenge for operators will be how to minimize CAPEX/OPEX/TCO and increase revenue/profits. That requires innovation, common sense, changing plans and taking risks.

On the network side, what’s important is supporting the increased bandwidth requirements and optimizing packet transport techniques. Major challenges will arise in supporting migrations from legacy [Circuit/TDM (Time Division Multiplexing)] to next generation [Packet/IP (Internet Protocol)/Ethernet]. On the financial side the challenge will be how to best make future-proof investments.

How are you using analytics on your networks to gain more subscriber knowledge?

Network analytics are important in order to gain knowledge about the behaviour of the traffic in the network. If you correctly translate this knowledge, you can gain a good understanding of how the subscriber/user/consumer/customer applications behave, and eventually, how the individuals behave. This knowledge helps operators to perform the required network and service optimizations, introduce or change products to suit that behaviour, and finally to take informed investment decisions. We are working on these lines and would like to focus more on this area in the future.

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Jim Machi, Dialogic

Jim Machi, vice president of product management for Dialogic

In my last blog I discussed the architectures needed to roam between WiFi and 3G/4G networks. In order to enable interoperability between the different architectures, a mediation and interworking platform is required to support the different scenarios in which RADIUS, Diameter and SS7 are used.

fig1_p3

As discussed in my prior blogs, RADIUS is critical for interworking with WiFi networks. Authentication and authorization of roaming subscribers is performed through RADIUS messages over an inter-operator interface between the visited network provider and home service provider. The interface can be implemented directly between two operators or through an intermediary, like an IPX or WRIX provider. The interworking functionality can be placed within either the visited or home operator’s networks, an IPX/WRIX provider or all three locations.

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Jim Machi, Dialogic

Jim Machi, vice president of product management for Dialogic

By Jim Machi, vice president of product management for Dialogic, where he is responsible for driving the overall roadmap and product strategy.

In my last blog, I discussed Wi-Fi roaming and the WRIX. The WRIX, an IPX-like exchange for Wi-Fi roaming, is broken into three levels that cover the various interactions needed between operators to support roaming.

First is the WRIX-i, or interconnect, which specifies the interface between the visited network provider (VNP) and the home service provider (HSP). WRIX-i requires use of RADIUS authentication, authorization and accounting (AAA) procedures and some specific attributes associated with access and accounting services. The WRIX-d is for data clearing and wholesale accounting. Lastly, the WRIX-I is for financial clearing and wholesale billing.

The WRIX specifications provide a high degree of interoperability between Wi-Fi operators, but real-world implementation has some obstacles. For example, it may still require RADIUS-to-RADIUS mediation and the need for interworking functionality with other signaling protocols to correct incompatibilities between operator networks. This is because one implementation of RADIUS may not exactly match another implementation of RADIUS. Plus, in order to accommodate roaming over a diverse set of user devices and network implementations, Wi-Fi and 3rd Generation Partnership Project (3GPP) network architectures will need to provide interworking between different protocols used for AAA, as well as mediate between variations of the same protocol.

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Originally posted on ytd2525:

Mobile network operators that want to deploy LTE now want to do so on their own terms; they want to roll out ultrafast mobile broadband safe in the knowledge that one vendor’s solution will work efficiently with another, while delivering the high level of service that subscribers expect. Standards-based networks can help to drive down cost for operators, but understanding how to pull it all together can be a challenge – so how does it all come together?

This blog and the LTE Architecture Technical Poster we have produced were born out of a couple of conversations between the two of us. We were trying to find the best way to illustrate LTE networking, show the various network nodes, explain the many interfaces, acronyms and standards that surround LTE and what people really need to know about modern mobile networks.  We quickly came to the conclusion that our previous poster…

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Originally posted on Huawei Club:

Do you about 5G Technology?

#Huawei #5G #Technology

What do you know about 5G Technology?

Know some interesting things about 5G & Huawei.

Take a look into the Future Here: http://bit.ly/1lHBT5o

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John Reister is vice president of marketing and product management for Vasona Networks

John Reister is vice president of marketing and product management for Vasona Networks

This post is by John Reister is vice president of marketing and product management for Vasona Network

LTE delivers rich content to the hands of people on the go, brings broadband access to rural communities, and opens new revenue opportunities for operators. Typically, just months after activation of an LTE network, consumers flood the network with heavy demands. We can’t change consumer behavior, but we can change management of the traffic that’s mushrooming on LTE networks.

Caught off-guard, some operators have responded by pushing subscribers down to 3G. Some “optimize” certain types of traffic, decreasing quality or speed in the hope of squeezing out more efficiency. Our company advocates a different approach: monitoring congestion conditions per cell and when they arise, intelligently managing the traffic in each cell for the best overall user experiences.

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Day Two of the LTE World Summit was introduced by Adrian Scrase, CTO, ETSI; Head of Mobile Competence Centre, 3GPP, who got everyone going with a rousing run through of the work that the 3GPP is currently doing on LTE standards. In all seriousness it was useful to get an update, and the stand out item was that 3GPP is indeed starting to own on standards for operating LTE in unlicensed spectrum bands at 5.8GHz. It is also beginning a study on the use of NFV in a mobile environment and expects that to finished by the beginning of 2016.

As for 5G, Scrase seemed surprised by the background noise of 5G discussions and said that standardization work won’t even start until 2016, so wouldn’t expect that any live 5G services would be running before the end of the decade.

Tell that to SK Telekom who is planning a 5G, or at least ‘pre-5G’ launch in South Korea in time for the Winter Olympics. I first heard this from SK Telecom at the Mobile World Conference in February, and it was reiterated here by Park Jin-Hyo, SVP & Head of Network Technology R&D Center for SK Telecom.

There seemed a genuine buzz from the floor to hear JinHyo’s presentation, and by the end of it you felt SK Telecom’s reputation as a telecoms leader was justified. The operator has 99 per cent coverage in its home market, (OK, I suppose!) and it has introduced Category 6 handsets (up to 300Mbps). What was great to hear was the description of its VoLTE service, with calls established on one second, and LTE Advanced – where it was touting the new services it could offer on it, including UHD 3480×2160 4K streaming, – which does beg the question – how big are its data packages?

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Once again the LTE World Summit returned to the sunny streets on Amsterdam, or at least to the interior of the RAI exhibition centre, which is nearly as good. This time up on stage a live Twitter feed was visible behind the speakers, providing an opportunity for those in the audience to get their Tweet up on the big screen in real-time – always a thrill.

Proceedings were kicked off by Erik Hoving, CTO of KPN. Hoving reiterated a theme that he has expressed before from this platform – that operators need to move away from specifications and become more people centric.

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“We need to figure out the role of the smartphone,” he said. “The future isn’t about LTE or 5G, it’s about users. If we don’t understand users, we don’t have a role to play. We need to move to a user centric world.”

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This post is by Sue White, Senior Director of IP Platforms Marketing, Alcatel-Lucent

This is a great year for voice over LTE (VoLTE), with big carriers worldwide launching the new HD service. The industry saw seven launch announcements in May alone, including AT&T in the United States and NTT in Japan. But the real VoLTE excitement is not just about better mobile voice or reducing costs.

Instead, here’s the real power in today’s VoLTE launches: It’s the first step to overhauling an outdated communication strategy, helping carriers to reach their full potential in a communications market that is very different from the one they created decades ago.

The bigger, forward-looking opportunity

To capitalize on the bigger opportunity that VoLTE brings, we first need to accept what has changed.

  • The days of charging for basic voice and text messages are gone.
  • We own several devices (and not all from Apple) and want to consume comms on all of them.
  • We don’t care what kind of network we are on (LTE, Wi-Fi, 3G, fixed or any other). We want to access comms across any of them.
  • We are social beings and like to be with groups and share.
  • We love to talk and message, and the younger ones love video comms too.

With these points in mind, what are the ingredients of a new communications strategy?

  1. Don’t think of VoLTE as voice but as the foundation for a new IP communications network that delivers ‘features’ that can be used by themselves or integrated into apps, web sites and devices. These features include HD voice, IP messaging (the long awaited replacement for text that adds content sharing and more), presence and video communications. These are the core building blocks for any real-time service.
  2. Don’t charge for basic voice, messaging and video communications. Focus instead on a new data-centric business model and win customers over with greater personalization and value. That doesn’t mean there is no money in communications, far from it, as you create value (as discussed in the blog, “The Secret Value of VoLTE”) by:
  • Increasing the amount of data people consume by connecting more people to more content across more devices. Use comms to get more devices into the data plan.
  • Creating stickiness and winning more market share for up-sell opportunities. If your subscribers have their family on one plan with a great user experience and communications included – it’s hard for them to churn from that.

With the above two ingredients in place, this is where the bigger opportunity for communications begins.

  1. Start to innovate. This has been virtually impossible until now. In fact, legacy networks don’t connect with the places we spend most of our time — the web and mobile applications. The key to innovation is to turn your IP communication assets into easy-to-consume features that can be added to any application or web site and extended to any connected device. And by easy, I mean JavaScript libraries, SDKs or REST APIs that are simple to use, on demand and require no knowledge of the back-end systems.

One example of this kind of innovation is from Alten who has built an app with our New Conversation APIs to enrich anonymous incoming VoLTE calls with supplemental information retrieved from web sources. Another is Quobis who built a client app using our WebRTC to extend VoLTE to web-connected devices, creating new revenues right from the browser.

  1. Pursue new markets where communications really matter. Large enterprises are badly in need of a communications overhaul (as discussed in the blog, “How to Kill Shadow IT”). Current enterprise landline systems are based on costly, cumbersome PBXs and siloed unified communications systems. They can’t deliver the agility and ease of use required for today’s ever-changing enterprise. And mobile devices, of course, are entirely separate. That gives carriers a great opportunity to lead with a mobile-first strategy — leveraging the strengths of VoLTE to deliver an open platform for communications, where comms are embedded directly into business apps and tools.

A good example is Phonedeck, who recently won the hackathon at the Next Gen Service Platform conference. They embedded mobile communications into a customer relationship management system using our New Conversation APIs.

And by adding geolocation, metadata and contextual information into the mix, the opportunities are endless — whether to enhance your retail services, pursue new markets (web, verticals, M2P, M2M and more) or explore new revenue models with wholesale application partners.

Cloud, the missing ingredient

These bigger and broader communications opportunities need one more thing to make them happen — the cloud. And here’s why. First, when people talk about cloud it’s usually about lowering costs through automation and significantly speeding up the time to deploy and scale new services. These are all important benefits that cloud will bring to IP communications. But there is something more fundamental.

Cloud enables you to rethink how you engage your customer. Going forward, it’s the customer or developer who will drive the service and experience they need, using your communication services on demand through APIs. For example, if a business person needs a high-quality video conferencing session, this on-demand request will be triggered by an API. Then everything behind it will be automated in the cloud — including the use of software-defined networking (SDN) to guarantee the quality of the video conference in the network.

In other words, cloud becomes the mechanism to deliver on this bigger communications opportunity, allowing you to serve your customers in an entirely new way. And that’s why several of our customers are already virtualizing parts of their VoLTE network today and moving aggressively towards a cloud-based delivery model.

These exciting opportunities all begin with VoLTE — which opens up the tremendous potential of an all-IP network and new ways of thinking. Carriers who recognize the opportunities now can lead the way, with an overhauled communications strategy that brings a new spirit of innovation, enabling your customers to drive the service experience they need.

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