This blog was written as part of the LTE Asia 2015 content series
LTE adoption is exploding in Japan, Korea and other highly developed Asian countries; but in this “red ocean” competition is fierce – companies find themselves in a continuous arms race to deliver the most innovative solutions and keep their service offering one step ahead of the curve.
In the Emerging Markets of Asia (EMAP) development has, until now, been slower. But the opportunity for growth is huge.
Marc Zirka, Head of Corporate Strategy, Bakcell
Some of the discussions at LTE MENA 2015 will examine the challenges of deploying LTE in the emerging markets in the region. One of the key questions at the event will be what does it take to rollout a successful commercial LTE network?
To help us understand the challenges of LTE rollout, we caught up with keynote speaker Marc Zirka, Head of Corporate Strategy at Bakcell, ahead of their commercial LTE launch. He gave us a breakdown of the challenges they faced preparing to deploy their network and key insights into the strategy and thought process behind their decision to deploy LTE.