Guest post by Jean-François Gros, Marketing & Business Development Director, Gemalto
Among consumers, Wi-Fi is perhaps most commonly associated with the simple pleasures of a few minutes free surfing on the train or alongside a coffee. For mobile network operators, however, the stakes are rather higher. With pressure to build capacity and coverage combining with a fiercely competitive marketplace, the inexorable spread of Wi-Fi offers a compelling route to enhanced customer experience, differentiation, and new revenue streams.
Whilst much attention has focussed on the 4G roll-out, Wi-Fi’s contribution to the connectivity eco-system has largely flown under the radar. But the figures speak for themselves. It is widely reported that, by 2018, there will be one hotspot for every 20 people on the planet; by 2017, seven billion devices will be Wi-Fi enabled1.
This guest post was written by Paul Gowans, Mobility Marketing Manager @ Viavi
Guest post written by Paul Gowans, Mobility Marketing Manager at Viavi
VoLTE has evolved significantly from a year ago. At the event last year many operators were planning their VoLTE roll-out and engaging their technology partners such as Viavi on the challenges to address and ensure they deliver on the high expectations of VoLTE. Now, we have many operators who have either deployed or are very close to deploying. Of course now that LTE is much more broadly rolled out, this sets the foundation for extra LTE-based services such as VoLTE.
There is also the area of the relevance of voice today – many people have an iPhone or other Smartphone and use a multitude of methods to communicate – certain generations don’t talk at all! So, the industry has had to appreciate that VoLTE needs to be integrated into the way people communicate today.
This guest post was written by Arvind Rangarajan, Director, Vertical Solutions & Market Offers, Broadsoft
Arvind Rangarajan, Director, Vertical Solutions & Market Offers, Broadsoft
The sheer number of Wi-Fi connected devices is growing at a phenomenal rate, and Wi-Fi is fast becoming the preferred method of connection – at least two thirds of consumers today prefer connecting over Wi-Fi as opposed to cellular, mostly due to cost and performance.
Mobile operators have been increasingly turning to Wi-Fi offloading as a cost-effective way to manage data capacity, and that trend continues. Many analysts are forecasting a steady annual increase in carrier hotspots to more than 7 million by the end of 2015. (Source: ABI Research)
However, data offload is just the tip of the iceberg. The real reason many carriers are out there securing hotspot locations and launching services is competition for new revenue opportunities, from both incumbents and “over-the-top” (OTT) players alike.