Posts tagged ‘LTE Asia 2013’

Interview: Principal Architect, Network Technology, T-Mobile USA: “IPv4 was a business risk and supporting IPv6 was a business opportunity.”

Mehul Shah is a principal architect with T-Mobile USA in the Network Technology group

Mehul Shah is a principal architect with T-Mobile USA in the Network Technology group

Mehul Shah is a principal architect with T-Mobile USA in the Network Technology group. He is speaking in the LTE Evolution track on Day One of the LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. 

How is your LTE roll-out going?

As of July 1st 2013 T-Mobile USA covers 157million POPs with LTE. We have publicly stated that we intend to cover 200M POPs by end of 2013.

You marketed HSPA+ as 4G. Do your customers appreciate the difference that LTE brings?

LTE is on top and in addition to our nationwide 4G HSPA+ network. Customers with LTE devices get access to both 4G technologies and T-Mobile 4G LTE devices will automatically and seamlessly transition to T-mobile’s 4G network

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Interview: Director, Tonse Telecom research: “LTE Roaming is soon going to become a big deal and operators need to wake up to the reality of this.”

Sridhar T. Pai runs Tonse Telecom, a research, analysis and consulting firm based out of Bangalore, India

Sridhar T. Pai runs Tonse Telecom, a research, analysis and consulting firm based out of Bangalore, India

Sridhar T. Pai runs Tonse Telecom, a research, analysis and consulting firm based out of Bangalore, India, that covers the Indian telecom sector extensively. Pai is chairing a panel discussion on integrating Carrier Wi-Fi on Day Two of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. 

What do you consider to have been the main developments and major milestones over the last 12 months with regards to LTE?

The main developments are that LTE is now real, as indeed is LTE Advanced. In terms of signalling, Diameter is now the defining protocol for LTE , and LTE Roaming is soon going to become a big deal and operators need to wake up to the reality of this. IPX operators need to upgrade to support LTE roaming.

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Are you ready to move to Voice over LTE?

volte6This post is by Catherine Lalanne, Product Manager, The Now Factory

LTE is being deployed all over the world at breakneck speed to cover the vastly increasing demands for data from people and their machines. LTE is primarily being sold as a data technology, but many people still tend to see their smartphone as a voice device first with data capabilities added on. When these oh-so-smart smartphones fall down on the job and have a hard time fulfilling their primary function as a voice phone, it becomes a bit of a joke.

Voice over LTE (VoLTE) is designed to enable voice calls over a 4G LTE network, but a strange thing has happened: hardly anywhere in the word is Voice over LTE commercially deployed. Why is that?

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Interview: Global Head of Carrier Services, Telstra Global, Singapore: “LTE requires a changed approach to deliver roaming agreements.”

Bernadette Noujaim-Baldwin, Global Head of Carrier Services, Telstra Global, Singapore

Bernadette Noujaim-Baldwin, Global Head of Carrier Services, Telstra Global, Singapore

Bernadette Noujaim-Baldwin, Global Head of Carrier Services, Telstra Global, Singapore is speaking on Day Two of the LTE Asia conference, taking place on the 18th September 2013 at the Suntec, Singapore. 

What have been the biggest milestones for Telstra Global’s IPX network over the past year?

The rapid expansion of our customer base, and the clarification of our IPX roadmap and journey for the future.  By talking with existing and potential customers, Telstra Global has developed a clear understanding of the concerns of our LTE customers, and also their vision of where LTE will take them in their home market, allowing us to support those advancements to their remote partners.   We have had many exciting and innovative conversations with service and content providers, enabling us to have a strong roadmap for the future. The adoption of LTE and in turn IPX means having a view of the future and not just today.

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Interview: CTO, StarHub, Singapore: We are looking at carrier-aggregation sometime in 2014.

Mock Pak Lum, CTO, StarHub, Singapore

Mock Pak Lum, CTO, StarHub, Singapore

Mock Pak Lum, CTO, StarHub, Singapore is delivering the opening keynote on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore.

How has your LTE network developed over the past year?

We have gone from no coverage to almost nation-wide coverage in Singapore in the past year.

What is your timeline for implementing LTE Advanced technologies?

We are looking at carrier-aggregation sometime in 2014.

Where do innovative technologies such as Hetnets fit into your plan?

We will be looking at small cells and also Wi-Fi to supplement our macro cells.

When are you looking at introducing VoLTE and what will the benefits be?

The introduction of VoLTE will depend on the availability of handsets which can receive VoLTE, this is likely to happen in 2014.  It will provide high quality voice, almost instantaneous set up time and easier integration to apps.

What are you hoping to get out of attending and speaking at the LTE Asia conference?

To meet and learn from other mobile operators.

The LTE Asia conference is taking place on the 18th-19th September 2013 at the Suntec, Singapore. Click here to download a brochure for the event.

Interview: CEO of Malaysian communications provider YTL: “we believe the ecosystem for TD-LTE will soon cross the tipping point.”

Wing Lee, CEO of Malaysian communications provider YTL

Wing Lee, CEO of Malaysian communications provider YTL

Wing Lee, CEO of Malaysian communications provider YTL is speaking on the subject of Managed Service and Cloud Platforms on Day Two of the LTE LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about the state of YTL’s 4G networks and Lee’s view on TD-LTE technology.

What the current situation with regards LTE in terms of spectrum allocation and launch plans?

We have been a good steward of the spectrum allocated to us by the government and have used that to build the largest 4G footprint in Malaysia. With the addition of LTE to our 4G network, that will only serve to give us additional competitive advantage. We are actively working toward that and will be ready to make announcements when the time is right. Granted, having more spectrum allocation will only enable us to do more for the benefit of our customers.

What are your thoughts on the current state of the TD-LTE eco-system?

We like TD spectrum as it is more flexible and efficient compared to FD spectrum and we are particularly pleased that our spectrum holding positions us very well for that. We think TD-LTE is tracking to be an important global standard. With China and India both preparing toward TD-LTE launches, we believe the ecosystem for TD-LTE will soon cross the tipping point.

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Interview: Senior researcher for Telkom, Indonesia: “We believe mobile cloud computing will be a great source of new revenues on top of the LTE network.”

Hadi Hariyanto, senior researcher for Telkom, Indonesia

Hadi Hariyanto, senior researcher for Telkom, Indonesia

Hadi Hariyanto, senior researcher for Telkom, Indonesia is taking part in a panel discussion on integrating carrier Wi-Fi into telco networks on Day Two of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we find out more about the complex spectrum issues that are holding back the deployment of LTE in Indonesia.

A year ago you had completed LTE trials in Indonesia. How has your LTE network progressed since then?

We are monitoring the progress of the LTE ecosystem including device maturity, VoLTE, and new business opportunities. Since it is most likely that we will be using re-farmed spectrum, we have conducted an intensive study of heterogeneous networks. This technology will enable us to anticipate the possible challenges and opportunities of delivering seamless mobility between 3G, LTE and Wi-Fi networks.  We also actively contribute to a European ICT Project, related to LTE small cells and mobile cloud computing, which is called Tropic.  We believe mobile cloud computing will be a great source of new revenues on top of the LTE network.

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Carrier aggregation for LTE-Advanced – revealed

This post is by Ashok Kumar, assistant vice president of technology for LTE Advanced carrier aggregation technology at Aricent.

LTE Advanced as a technology offers many new critical features. These include 8X8 MIMO in the downlink direction and 4×4 MIMO in the uplink direction, co-ordinate multi-point operation (COMP), multi-cluster transmission support in the uplink direction, carrier aggregation (CA), support of relay node, enhanced PDCCH channel, and enhanced ICIC.

In practice, some features of any new upcoming technology always get deployed much ahead of the other features, and in my opinion, carrier aggregation is going to be one such feature of LTE Advanced. The rationale behind this is that the demand for data is increasing fast and the realisation of this feature is cost effective. This is because only software upgrade is required on the network side and new user equipment devices supporting this feature.

Now, some of you may be wondering what exactly carrier aggregation is but simply put, CA is a mechanism to increase channel bandwidth, or in other words, achieve higher data rates than standard LTE, as shown in Figure 1 below.

Figure 1

Figure 1

LTE as a technology supports up to 20MHz channel bandwidth, but with CA, the same can be enhanced to 100MHz as five such channels (called component carriers), up to 20 MHz each, can be combined.

To achieve this, CA introduces the concepts of Primary cell (PCell) and Secondary cells (SCell). The CA-capable UE selects a PCell, just like a non-CA capable UE, making this feature fully backward compatible. The SCells are allocated to the CA-capable UE by the RRC layer, after due evaluation that these cells can also serve that particular UE. The activation/deactivation of these SCells is controlled by the MAC layer. The SCells may operate on the same frequency band as the PCell, or on a different Band. There are no changes made to the RLC and PDCP layers, except for the support of larger buffer sizes.

There are three new user equipment (UE) categories (6-8), defined in LTE Advanced, which indicate the support of CA by the UE, while previous UE categories, from 2-5, may also support CA. In LTE Release 10 specifications, the UE only has support for two serving cells (1 PCell + 1 SCell ) operating in the same band . Later LTE Releases add the support for more serving cells.

Aricent will be at available to meet at Booth 1 of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Click here to download a brochure for the event.

Executive adviser, KDDI, Japan: “KDDI considers Hetnets to be one of the key technologies required to efficiently utilise limited spectrum resources.”

Fumio Watanabe, executive adviser, KDDI & corporate officer CTO, UQ Communications, Japan

Fumio Watanabe, executive adviser, KDDI & corporate officer CTO, UQ Communications, Japan

Fumio Watanabe, executive adviser, KDDI & corporate officer CTO, UQ Communications, Japan is delivering the opening keynote on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we get an insight into what makes KDDI special compared to its rivals.

How has your LTE network developed over the past year?

Unlike the usual approach of launching services with limited coverage, KDDI adopted a far more aggressive strategy when it launched LTE services in September 2012. KDDI aimed to solicit the advantages of LTE by starting with a wide nationwide coverage on Day One and by rolling out the network at a faster pace than had ever been achieved elsewhere. Eight months after the service launched, the population coverage using the 800MHz band reached 97 per cent as of May 2013 and will be further expanded to 99 per cent by the end of FY2013 (Total 3G/LTE subscriptions: 38.6 million as of July 2013 ).

KDDI’s approach to deploying LTE is not a mere implementation of LTE, but is truly unique and ambitious. By introducing LTE in multiple bands (800MHz, 1.5GHz and 2.1GHz) at the initial launch, we have secured the capacity and coverage as well as compatibility with global handsets, while saving the cost associated with network deployment.

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Interview: Director, enterprise strategy research department, Korea Telecom: “Companies that can extract useful information from big data will be potential market-leaders.”

Mi-Young Ko, director of enterprise strategy, research department, Korea Telecom

Mi-Young Ko, director of enterprise strategy, research department, Korea Telecom

Mi-Young Ko, director of enterprise strategy, research department, Korea Telecom, Korea is speaking on Day Two of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we gain his insight into how big data is changing the decision making landscape for telcos.

How can data analytics make a difference to enterprise mobile strategy?

As smart devices such as smartphone and tablet PC have become more common, the amount of useful data that includes personally identifiable information has dramatically increased. In this so called ‘Smart IT’ era, the social networking service and ‘lifelog’ data (lifelog : an individual’s daily life stored in the digital space) are all combined together. Due to this, the influence of big data is increasing.

Big data offers differentiated strategic achievements in the areas as below.

1) The accuracy of predictions can be increased as data is automatically updated

2) User’s hidden needs can be effectively discovered through new pattern from customer’s daily life.

3) The range and accuracy of risk control can be increased through providing qualitative information.

4) Customised services can be provided by differentiating individual data.

5) Real-time monitoring makes immediate responses to customer and business needs possible.

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Interview: Division Head Network Quality Assurance for Indosat: “Carriers need to start to migrate from radio backhaul to fibre”.

Jeremiah Ratadhi, Division Head Network Quality Assurance for Indosat, Indonesia

Jeremiah Ratadhi, Division Head Network Quality Assurance for Indosat, Indonesia

Jeremiah Ratadhi, Division Head Network Quality Assurance for Indosat, Indonesia is speaking on the challenges of providing backhaul for rural areas, on Day Two of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show, we find out more about the challenges of providing backhaul for LTE in the region.  

What have been the main developments and major milestones for you over the last 12 months with regards to LTE?

Indosat plans to modernise 25,000 of our base stations to MSR BTS (Multi-Standards Radio Base Station) that already for LTE. It’s a major project and currently we have 50 per cent competed. However, Indosat is still waiting for the Indonesian government to issue licenses for LTE before we can launch our network.

How much of a challenge do you feel monetising LTE will be?

The challenge will be great since the amount of data traffic is set to increase significantly, while subscribers may not be willing to pay more for the higher speeds. At the same time, ever more OTT players will be able to sell their content thanks to the high-speed LTE networks.

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Vice president, FTTH Council APAC: “With the increase of multimedia services running over 4G systems the strain is now at the backhaul link.”

Bernard HL Lee, R&D Director, SENKO Advanced Components and vice president, FTTH Council APAC

Bernard HL Lee, R&D Director, SENKO Advanced Components and vice president, FTTH Council APAC

Bernard HL Lee, R&D Director, SENKO Advanced Components and vice president, FTTH Council APAC is taking part in a panel discussion on effectively commercialising LTE Networks through policy control on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we get a few of this thoughts on the importance of policy control systems and whether fibre is a necessity for backhaul.

To what extent are policy control systems essential for enabling operators to offer points of differentiation?

In order to encourage operators to offer points of differentiation to the end consumers there need to be fair and healthy competition in the market. The policy control system should therefore encourage fair competition and opportunities for new and ‘innovative’ operators into the market place. One such policy that has been widely adopted is the common trenching or shared infrastructure policy by regulators or government, which not only lower the barrier for new operators to offer their services but also assist in proper and managed civil infrastructure planning and deployment.

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Partner and Lead Digital Strategist, AsiaDigitalMojo:“Telco’s do best when they offer clear pricing, flexible contracts and excellent service.”

David Williams, partner and lead digital strategist for AsiaDigitalMojo

David Williams, partner and lead digital strategist for AsiaDigitalMojo

David Williams, partner and lead digital strategist for AsiaDigitalMojo is speaking in the Monetising LTE track on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about how telcos can innovate in digital advertising and we find out more about what inspires him.

What exactly is personal advertising?

Advertising that is tailored to an online customer’s interests, preferences, purchasing history, friendship network or physical location.

What the most innovative use of digital advertising you’ve seen in the telco space?

My agency AsiaDigitalMojo has developed several advertising solutions which link retail space, outdoor ads and mobile ads. One solution for a fashion brand was that hugging a giant rabbit in the store caused a like on the brand’s Facebook page – the Telco offered free access to this page. Work by Vodafone in India and South Africa to over low cost home internet devices supported by their wireless modem provide a great brand statement and indirect marketing. Generally, telco’s do best when they offer clear pricing, flexible contracts and excellent service.

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Interview: Deputy managing director of strategic planning for Nepal Telecom: “The success of RCS initiatives requires co-operative group work from all the related parties.”

Anoop Bhattarai is deputy managing director of strategic planning for Nepal Telecom

Anoop Bhattarai is deputy managing director of strategic planning for Nepal Telecom

Anoop Bhattarai is deputy managing director of strategic planning for Nepal Telecom and is speaking at the LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we find out more about what the state of play is for Nepal Telecom.

What have been the main developments and major milestones for you over the last 12 months with regards to LTE?

There have been two major milestones for us. Firstly, installation of GSM/WCDMA/LTE core equipment was completed and we await spectrum to begin offering commercial services. Secondly, there was the formation of a study team for countrywide network implementation of LTE-Advanced, beginning in 2015.

How much of a challenge do you feel monetising LTE will be?

It will be one of the most challenging aspects for developing a business plan for the LTE network. For the end-to-end LTE network readiness a huge sum needs to be spent just to guarantee sufficient bandwidth for every user in the coverage area. However, the OTT services will be the one exploiting all the investments. Developing the local content, services and getting the benefits from it will be the challenge. Furthermore, the availability of affordable/cheap terminals will also affect the growth of the LTE ecosystem and in turn the monetisation prospects.

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Interview: Access technology deployment plan manager at PT Telkomsel: “FTTH for backhaul is a must.”

Gunadi Dwi Hantoro, access technology deployment plan manager at PT Telkomsel

Gunadi Dwi Hantoro, access technology deployment plan manager at PT Telkomsel

Gunadi Dwi Hantoro, access technology deployment plan manager at PT Telkomsel, is speaking in the Mobile Backhaul & HetNets track on Day Two of the LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we find out about the milestones and challenges facing the Indonesian operator.

What have been the main developments and major milestones for you over the last 12 months with regards to LTE?

PT Telkomsel Indonesia has primarily focused on regulation issues. We have tried to propose the frequency we want to use via trials and have produced reports on these to the national regulator.

How much of a challenge do you feel monetising LTE will be?

It will be a challenge. LTE will create the growth of a data boom and the problem is how to monetise that data that is generated from an LTE infrastructure.

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Interview: COO, Nimbuzz: “The way forward has to be the path of collaboration and partnership.”

350-Joby-Babu

Joby Babu, COO, Nimbuzz

Joby Babu, COO, Nimbuzz is taking part in a debate ‘Analysing the App Opportunity’ on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about his perspectives on the relationship between OTTs and carriers.

Collaborate or compete? From the OTT perspective, what relationship should you have with operators?

The way forward has to be the path of collaboration and partnership. Competing with each other will lead to further cannibalisation of messaging revenues and it will be a lost opportunity to explore newer revenue streams such as virtual economies, gaming etc. Partnerships with the common intent of providing a seamless experience to the end user will be the best option forward and this will help stakeholders maximise their monetisation opportunities.

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Interview: Senior manager, Packet One, Malaysia: “For P1, LTE is critical… to capture the high growth segment of smartphone and tablet users.”

Mariappan Chanachayai, senior manager, Packet One, Malaysia

Mariappan Chanachayai, senior manager, Packet One, Malaysia

Mariappan Chanachayai, senior manager, Packet One, Malaysia is speaking in the LTE Evolution track on Day One of the LTE Asia conference is taking place on the 18th-19th September 2013 at the Suntec, Singapore.  Ahead of the show we speak to him about how the transition to LTE is progressing for P1 and learn his thoughts in monetisation, Joyn, VoLTE and LTE handsets.

What have been the main developments and major milestones for you over the last 12 months with regards to LTE?

P1 was awarded 20MHz on the 2.6GHz spectrum band to roll out TD-LTE in December 2012. We have issued a request for proposal (RFP) and are in the process of selecting a vendor. As P1’s WiMAX platform on the 2.3GHz band is hardware and software upgradeable to offer TD-LTE it is important for us to ensure our TD-LTE network carries new features and has a higher capability system.  P1 has been active since 2011 to trial and showcase the technology and has showcased ease of transitioning between WiMAX and TDD LTE alongside ZTE Corporation. The demonstration, performed on the 2.3GHz spectrum, achieved 130Mbps on a 20MHz band during the peak downlink throughput in a cell.

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Interview: Group Head, Emerging Payments, APMEA, Mastercard: “For remote payments, generally brought under the umbrella of m-commerce, LTE will absolutely play a key role.”

Philip Yen, Group Head, Emerging Payments, APMEA, Mastercard

Philip Yen, Group Head, Emerging Payments, APMEA, Mastercard

Philip Yen, Group Head, Emerging Payments, APMEA, Mastercard is speaking in the Service Innovation & Monetisation track on Day Two of the LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about the challenges of creating a mobile payments eco-system and how LTE can help.

What role does LTE have to play in the development of mobile payments?

Mobile Payments consist of both remote and proximity payments. For remote payments, generally brought under the umbrella of m-commerce, LTE will absolutely play a key role. Payment is closely associated with a shopping experience and the richer, the faster, and more appealing the shopping experience, the more likely somebody will make a purchase. Thus, LTE will certainly promote mobile remote payments. For proximity payments, the consumer registration process has been a pain point as most consumers consider it “cumbersome”.  LTE will help, at least marginally, to improve the registration process. Beyond that, LTE will make it easier and more practical to package additional services to couple with the basic proximity payments. For example, the search for merchant promotions and the redemption of such promotions will again be better facilitated by LTE.

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Interview: CEO of AzQtel, Azerbaijan: “It’s our goal that TD-LTE will become a worldwide standard.”

Jayhun Mollazade is CEO of WiMAX carrier AzQtel

Jayhun Mollazade is CEO of WiMAX carrier AzQtel

Jayhun Mollazade is CEO of WiMAX carrier AzQtel, which goes to market in Azerbaijan with the brand ‘Sazz’. He is speaking about the transition from WiMAX to LTE on Day One of the LTE Asia conference, taking place on the 18 September 2013 at the Suntec, Singapore. 

You are transitioning your network from WiMAX. How is your LTE network deployment progressing?

We are still in the initial planning stages for the transition to TD-LTE.  We have attended a number of forums to understand what other operators are doing but especially to understand the development of the TD-LTE ecosystem and the planned vendor support.  We now feel comfortable that we are on the right path in our evolution to LTE.  Currently, we are in the process of evaluating vendors and we expect that process to complete shortly.

What have been the biggest challenges you are facing as you make this transition?

There is a lot of excitement about LTE as a technology and its benefits to 2G/3G operators especially.  With WiMAX as our technology, we are already providing 4G services and speed to customers.  Therefore, we wanted to make sure that we do not rush to change our technology but that our decision is based on our particular circumstances and need.

What progress has been made in terms of TD-LTE deployments becoming a worldwide standard?

It’s our goal that TD-LTE will become a worldwide standard.  Since we use WiMAX technology and WiMAX technology is based on time division multiplexing it’s therefore a natural evolution for us to evolve to TD-LTE technology. There are several operators throughout the world who share our particular circumstance.  Globally, there are a number of operators who have deployed and/or are thinking of deploying TD-LTE.  From our vantage point, we certainly support all efforts in turning TD-LTE into the global standard technology.

The LTE Asia conference is taking place on the 18th-19th September 2013 at the Suntec, Singapore. Click here to download a brochure for the event.

Some operators are looking to deploy LTE Advanced? What do you think will be the most exciting development for LTE in the next 12-18 months?

I think the commercialisation of LTE Advanced features will be the most exciting development in the next 12-18 months.  In particular, the commercialisation of RCS services, such as Joyn, VoLTE, and e-ICIC.  These features will enable network operators to offer OTT-like services and therefore the ability to compete effectively with OTTs.

What is your overall pricing strategy? Will your LTE pricing plans differ in any way from WiMAX

We expect to perform a detailed evaluation of our current pricing strategy, its alignment with the capabilities offered by LTE to develop a final LTE pricing strategy.  Our current pricing strategy was developed three and a half years ago based on an evaluation of the broadband market in Azerbaijan at the time. The broadband market has changed significantly since then. Therefore, we now have the opportunity to develop new pricing strategy based on current market conditions.

Will you be looking to move into voice with VoLTE?

We currently offer wireless broadband services to our customers. We expect to be able to create a mobile broadband network with LTE and we will continue initially focus our business strategy on offering the best-in-class mobile broadband services. We will only implement VoLTE when the technology has matured and when there is a proven market demand for this service.

What are you most looking forward to in attending the LTE Asia conference?

We look forward to continued dialogue with other WiMAX and LTE operators and vendors to better understand the direction of the TD-LTE ecosystem and how it can benefit us in our markets.

Interview: CEO, Ustream Korea: “Content can be created and shared by all in real time and it will change the world.”

Jimmy Kim, CEO, Ustream Korea

Jimmy Kim, CEO, Ustream Korea

Jimmy Kim, CEO, Ustream Korea & SVP, Korea Telecom, Korea is speaking on Day One of the LTE Asia conference taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about what makes Ustream unique, how he sees the impact LTE will have on its growth potential and what the benefits local operator partnerships will bring.

Tell me all about Ustream, and what makes it such a unique proposition?

Ustream is a global leading live platform service company. It originally focused on live broadcasting but has accumulated many relationships, references and gained experience of live services. However the most important thing is that Ustream encapsulates a full ecosystem taking in content provider, broadcast equipment, software companies and production teams worldwide. Live broadcasting is not easy one; it needs lots of proper equipment and software for each scenarios. We have developed a great relationship with many relevant companies regarding broadcasting infrastructure and the application of online live services.

The beauty of Ustream is that is a scalable and proprietary platform. Our engine efficiently ingests more video per minute than any competitors by a wide margin. The platform’s flexibility and global scale enables us to respond to market demand, while maintain the highest levels of reliability. We can support over two million concurrent viewers on a single broadcast stream. A total of 15 million broadcasters are using Ustream for their own live broadcasting every month to an audience 70 million viewers in over 190 countries. There are more than 10,000 channels broadcasting over Ustream at any time worldwide.

You have two local operators invested in Ustream. Why are these telco partnerships necessary, and what are the benefits for all parties?

As strong operators in each of their local market KT and Softbank wanted to add value to provide customers with a better experience. For them it’s a step toward offering a complete package of network pipes and services. In addition, the local telcos finally get an opportunity to become a global platform for content/media partnerships. By offering a global window for local content players, they demonstrate that local telcos can be global operators. Lastly, strong network infrastructure, healthy capital investment and additional in-house services such as KT’s CDN business enhance Ustream’s overall capability and business environment.

What changes are you seeing in usage as broadband becomes more widely deployed?

Everything is easily shared. Everybody can be connected with anyone. It means that content can be created and shared by all in real time and it will change the world. Nobody can control this trend. Internet video usage per month in 2012 was 12,000 petabytes and according to Cisco research data this will increase to 33 thousands petabytes in 2015. The world will become more open and as broadband becomes widespread people will be able to watch what they couldn’t before, and at high quality.

The LTE Asia conference is taking place on the 18th-19th September 2013 at the Suntec, Singapore. Click here to download a brochure for the event.

How important are LTE roll-outs for companies such as Ustream?

According to Informa data, LTE subscription numbers in 2012 were roughly 63 million and will surpass one billion by 2018. More LTE roll-outs mean higher quality and less buffering for Ustream and as a result the Ustream service will grow dramatically. Nowadays people want more on their smartphone and as we are based on on-line streaming technology I believe that the quality upgrade that LTE will bring will enable the Ustream business to grow faster. I hope many countries offer sophisticated LTE services so that the users will be able to enjoy live broadcasting better with high quality on their mobile devices.

As a leader of an innovative technology company what drives you on a day-to-day basis?

Live, new and exciting things! I encourage my team to enjoy “now”, not only because we are live streaming service provider, but also because the “present” is too precious not to appreciate every moment. That’s one of the reasons I closed a 10- year exclusive deal with the Korean Baseball Association for global broadcasting and business rights. You can enjoy live baseball games via Ustream while you have loads of fun.

What’s your favourite mobile technology or gadget out at the moment and why?

I used to love Blackberry phones before the iPhone/Galaxy era. But now services and apps are more important than the devices themselves. As of today, I use a Samsung laptop and a monitor for my desk – iPad and iPhone 5 on the go.

What are you most looking forward to at the LTE Asia conference?

I am looking forward to meeting with the different stakeholders in our value chain and sharing insights and experiences from different markets and I’m excited to hear challenging questions from the audience.

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