Your Data is talking – It’s Time to Listen and Engage!

Guest blog written by Oded Sela, Technical Director EMEA, International Sales at Allot Communications

CSPs are under constant pressure to be proactive all the time, since they need to stay ahead of the competition and are facing challenges on a daily base. But first and foremost, they need to keep their subscribers happy – not an easy task!

What is the secret sauce that they can use for success? Simple: they must analyse and optimise!  Why is analysing so important? Analytics will help operators to find the right optimisation for improving the QoE (Quality of Experience) of their subscribers. It also enables creating and activating optimal use cases, which boosts the bottom line. Furthermore, it allows a CSP to stand out in the crowd, increasing its ARPU and revenues!