Interview: EVP BSS and ESS Applications, PTCL – “BSS/OSS has to be agile, lean, nimble, customizable, adaptable, configurable, and plug and play.”
What is the real importance of BSS/OSS to operators in a world of LTE data? In this interview we get the views of Ahsan Aziz Khan, EVP BSS and ESS Applications, PTCL, who is speaking on the subject of BSS/OSS on Day One of the LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore —and taking part in the Operator Mindshare in the morning of Day Two.
What kind of business model changes do you expect with LTE?
The promise of LTE is high-speed data and even voice over data (VoLTE). There is a tremendous growth already happening in the use of data and more is expected over the coming days as LTE adoption increases. According to research, video will generate the most traffic in the future. As we already know and have observed, there is not much revenue growth for Telcos vis-à-vis the growth in data usage and the demand for bandwidth. This essentially means Telcos need to find new ways of earning money and monetizing data.
Lots of changes are already happening on various fronts related to our industry that can be summed as a SMAC (Social, Mobile, Analytics and Cloud) stack and the growing demand of digital services in the form of IoT and M2M. These changes are also affecting customer behavior and expectations.
A new eco-system of technologies and services is evolving. The situation is demanding a serious change of thoughts for the Telcos in terms of business model. These new business models are all about embracing digital services and partnerships with OTT players and other industry verticals. Telcos have to transform everything from soup to nuts, be it the network, be it the IT, be it the organization structure, or be it the business processes. They also have to react quickly otherwise you get the ‘boiling frog’ phenomena, which has started to happen.