EE claims “seismic shift” in UK B2B market as it looks expand revenue streams

EE, the UK network made up of the joint parish of Deutsche Telecom and Orange, has been making a lot of noise recently about its progress in 4G, recently reaching two million subscribers, but at a briefing this week EE revealed some interesting figures about its progress in other areas as well.

It said a total of 17 per cent of that two million were B2B customers, and that it has already moved up one notch from third to second in the corporate accounts in the UK, which, in a market where shifting incumbents can prove to be very challenging and unusual, it claimed represented a “seismic shift”.  It said it now has 4,100 corporate accounts and that the value of its new accounts in terms of ARPU was now up 64% year-on-year, and 34% in terms of volume beating the market trends.

Interview: Vishwanath Madhugiri, Chief Innovation Officer, Lycamobile “Development of key user-friendly applications such as WhatsApp and VoLTE are already driving data usage growth in the Lycamobile communities.”

Vishwanath Madhugiri, Chief Innovation Officer, Lycamobile

Lycamobile is an MVNO that is really going places. Its customers certainly are – all over the world in fact, with the company offering low cost calls in Europe, Asia and now the US. 2014 is certainly set to be a big year for it. Ahead of the 4^th annual LTE MENA conference, taking place on the 11^th-13^th May 2014 at the Conrad, Dubai, UAE, we speak to Vishwanath Madhugiri, Chief Innovation Officer who is speaking on the subject of innovative services as revenue stream for operators on Day One of the LTE MENA conference. Madhugiri explains how even though data usage however is only at a nascent stage. working with Lycamobile gives MNOs access to customers in ethnic communities for which they would otherwise not be able to cater. 

Please tell me more about Lycamobile and what makes it unique?

Founded in 2006, Lycamobile is the solution for those who want to connect back home. Currently providing low-cost high-quality international calls to over 30 million customers across 17 countries, Lycamobile’s sheer span, sharp focus on customer service and innovative business model has seen us outgrow our competition; achieving greater coverage of the European population than any other network operator. A Mobile Virtual Network Operator initially developed for the expatriate communities in Europe; Lycamobile has fast become a global brand synonymous with connecting customers with their loved ones across oceans, borders and networks at the cheapest possible price. This is what makes us unique.