Posts tagged ‘enterprise’

Revenue Potential for LTE networks – Interview with Du’s Senior Director, Enterprise Business Commercial

Imran Malik, Senior Director – Enterprise Business Commercial at du

Imran Malik, Senior Director – Enterprise Business Commercial at du

MENA is a huge and extremely diverse region of 23 countries that form part of the broader EMEA categorization. In the past 10 years, economic growth in MENA has been two to five times that in Western Europe and this means the cellular-enabled devices market is poised for continued growth.

Ahead of the LTE MENA conference in Dubai this May, I caught up regional expert and speaker at this year’s conference Imran Malik, Senior Director – Enterprise Business Commercial at du, to discuss his opinions on the region’s continued growth and the new services that offer the most potential to boost operator revenues.

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Prepare Today for Tomorrow’s Security Attack: How Automated Threat Response Strategies Increase Protection & Decrease Risk

Dwayne Ruffin, Chief Market Development Executive at CSG Invotas

Dwayne Ruffin, Chief Market Development Executive at CSG Invotas

This post is by Dwayne Ruffin, Chief Market Development Executive at CSG Invotas.

One of my colleagues likes to say that cybersecurity starts at the top.  That is to say, security is not just a challenge for IT teams alone. A cyber attack is an attack on an organisation’s reputation, its relationship with consumers, and its revenue. We all know that consumer trust builds over time but can be wiped out in an instant and take a lifetime to rebuild.

Let’s face it, high-profile data breaches make front page news regularly these days, and the more we read about cyber attacks, the more we recognise the responsibility organisations have to protect the customer data in their systems.

But that protection is far easier said than done. The popularity of 4G LTE technology has greatly expanded the opportunities for cyber attacks and the need for improved security strategies across the board—a need further complicated by the exponential extension of the digital ecosystem through increased mobile device use. More and more payment information and other sensitive data are shared with organisations of all kinds, which leaves more and more points of contact at risk and in need of defence.

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EE claims “seismic shift” in UK B2B market as it looks expand revenue streams

seismic shift

EE, the UK network made up of the joint parish of Deutsche Telecom and Orange, has been making a lot of noise recently about its progress in 4G, recently reaching two million subscribers, but at a briefing this week EE revealed some interesting figures about its progress in other areas as well.

It said a total of 17 per cent of that two million were B2B customers, and that it has already moved up one notch from third to second in the corporate accounts in the UK, which, in a market where shifting incumbents can prove to be very challenging and unusual, it claimed represented a “seismic shift”.  It said it now has 4,100 corporate accounts and that the value of its new accounts in terms of ARPU was now up 64% year-on-year, and 34% in terms of volume beating the market trends.

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The 3G/LTE Enterprise Opportunity Beyond Basic Coverage and Capacity

This post is by Ronny Haraldsvik SVP/CMO of SpiderCloud

This post is by Ronny Haraldsvik SVP/CMO of SpiderCloud

Small cells and enterprise are hot topics that inspire many well-known industry analysts. One of them, Joe Madden with Mobile Experts with Mobile Experts, sees the implications: “The in-building wireless market is the next frontier. That’s where data traffic happens, and the variety of building types and enterprise types will create a very dynamic market.”

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Small networks and digital oxygen–big enterprise services future for mobile operators

This is a guest blog post from Ronny Haraldsvik, SVP/CMO of SpiderCloud Wireless

What a difference a couple of years can make. We’re in the midst of a mobile industry in transformation—the most rapid change we have seen from the RAN equipment and services players since the move to CDMA/WCDMA over a decade ago. With the inclusion of Wi-Fi as part of outdoor macro networks and coffee and retail shops and Femto cells as a useful stand-alone access point for residential and small businesses, “small” is here to stay. That’s small, as in small cells, which embed 3G, Wi-Fi and LTE access functions into a small form factor base station. Though they may be small these devices form part of a carriers overall macro network, lovingly referred to as a HetNet (Heterogeneous Network).

As small cells become more popular as in-fill devices for dense metropolitan areas to complement the bigger macro networks, HetNets are growing in importance. At Mobile World Congress 2011, Deutsche Bank Securities called for an answer to the “densification problem”, and as an industry we are getting there. As we look to 2020 the pragmatic view is that mobile networks will become ever more capable and agile, thanks to the use of macro and small cell technologies to better handle capacity requirements from consumers and enterprises.

We’re talking about a common service network infrastructure where macro, micro and small cells work in close tandem with intelligent physical and virtual routing of access and services. In simple terms, vendors will help operators make better use of what they have, to deliver more capacity, when and where it is needed. Goldman Sachs expects small cells to drive 18 per cent of RAN investment by 2016. The profound statement here is that the 18 per cent may be able to handle as much as 80 per cent of all the traffic. For proper context, keep in mind that indoor/outdoor multi-mode Wi-Fi/3G/LTE is part of this equation. Scalable small cell systems are in the early days of making a bigger impact in metropolitan public access markets, and evolving to include all access technologies in various form factors. The next battleground is for sustainable ARPU and the enterprise markets.

Multi-mode, multi-access small cells that can scale to the demands of the enterprise

Mobile operators want to acquire and retain valuable enterprise customers. For the next few years, ARPU growth for Western and USA operators will come from the medium to large enterprise segments. In many countries, ARPU for enterprise subscribers is twice as much as the ARPU for consumers. Employees of mid-to-large sized enterprises constitute 15 per cent of subscribers at major mobile operators like Vodafone, and contribute as much as 30 per cent of their revenue. These enterprise customers are not only the most loyal and profitable customers that mobile operators have, but also the most demanding. They expect the mobile operator to deliver seamless wireless coverage in their facilities, to stay ahead of the rapidly growing demand for wireless capacity, and to offer innovative ways to solve business problems.

Often, enterprise subscribers are willing to purchase new services from operators, ranging from international roaming plans to mobile device management. However, to win these customers, mobile operators must provide high-capacity networks where business customers spend more than 80 per cent of their working hours indoors.

Enterprise small cells have emerged as the most promising technology to deliver high-capacity and 3G coverage inside offices. Analyst firms such as Infonetics, ABI Research, and Informa expect enterprise small cells to be the fastest growing segment of the small cell market. Infonetics Research expects enterprise small cells to grow fastest, contributing to over 50 per cent of small cell investment by 2016. (http://tinyurl.com/6ngeo83).

ABI predicts small cells for enterprise deployments will catch up with DAS by the 2016 timeframe – reaching the $2billion mark by 2016. (http://tinyurl.com/9o8gktv). The inside enterprise opportunity with a lower cost and more flexible system that can be deployed by-enterprise, by-floor, in days and not 9+ months, also means that operators are making better use of licensed spectrum indoors, which will have a positive impact on the resources used by the outside macro.

Our findings show that as many as 90 per cent of medium to large enterprises in a metro area have cellular indoor coverage and capacity problems—which currently cannot be addressed cost effectively by mobile operators.

When properly accessed with a lower cost and scalable small cell solution, the amounts of pockets of un-used licensed spectrum inside metropolitan and campus office buildings in New York, San Francisco, London, Beijing, Singapore, Paris and Barcelona alone, could mirror the importance of discovering and utilizing the world’s largest crude oil deposits in Ghawar (Saudi Arabia) in 1948. Mobility spectrum (licensed) is the digital oxygen, and our industry’s equivalent to crude oil deposits.

But, scalable enterprise small cells cannot fulfil their potential without a deployment architecture that meets the performance expectations of enterprises and the business requirements of mobile operators. Enterprises expect small cell systems to provide seamless voice coverage, LAN-comparable mobile data throughput, and integration with local applications. Mobile operators need a solution that can be rapidly deployed, minimises operating costs, is easy to manage, and scales from small offices to huge multi-story buildings. SpiderCloud’s small cell architecture, called E-RAN (Enterprise Radio Access Network), is designed from the ground up to meet the performance expectations of enterprises and larger venues (V-RAN) and the business requirements of mobile operators. What makes a scalable small cell RAN different?

• Seamless voice coverage, with make before break handovers

• Consistently high data throughput, by managing inter-small cell interference

• Policy-based integration with Enterprise Intranet and voice applications

• Rapid deployment, with self organising and self-optimising algorithms

• Enterprise-centred management

• Lower operating costs through efficient use of backhaul

• Scalability—from small enterprises to very large

SpiderCloud Wireless E-RAN systems are deployed in commercial networks. With 65 radio nodes and one services node deployed using SON over 16 floors in one green building in the heart of London, SpiderCloud is proud to lay claim to the world’s largest (consecutive and SON connected radio nodes) and most capable in-building small cell network for voice and data services, where the foundation for services is already in place.

The world of mobile is indeed turning itself inside out and digital oxygen may be as valuable as crude oil by 2020.

Stay tuned, as we share more progress and adoption of the SpiderCloud Wireless small cell systems for scalable deployments inside enterprises and large venues. You can request a meeting with us at LTE Asia 2012 by clicking here.

You can also follow our progress at twitter @spidercloud_inc and @haraldsvik.

Ronny Haraldsvik SVP/CMO SpiderCloud Wireless

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Small cells and LTE are one of the many topics on the agenda at the LTE Asia conference, coming up NEXT WEEK at the Marina Bay Sands, Singapore. If you’re interesting in attending, there’s still time to register.

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