Posts tagged ‘monetisation’

Your Data is talking – It’s Time to Listen and Engage!

Guest blog written by Oded Sela, Technical Director EMEA, International Sales at Allot Communications

CSPs are under constant pressure to be proactive all the time, since they need to stay ahead of the competition and are facing challenges on a daily base. But first and foremost, they need to keep their subscribers happy – not an easy task!

What is the secret sauce that they can use for success? Simple: they must analyse and optimise!  Why is analysing so important? Analytics will help operators to find the right optimisation for improving the QoE (Quality of Experience) of their subscribers. It also enables creating and activating optimal use cases, which boosts the bottom line. Furthermore, it allows a CSP to stand out in the crowd, increasing its ARPU and revenues!


5 Ways IPX is making LTE a global success

This guest blog was written by Jay Jayasimha, Chief Technology Innovation Officer, Cataleya 

Jay Jaysimha

LTE needs IPX to be a truly global success. When domestic LTE deployments are supported by global IPX-enabled networks, it changes what is possible in the mobile market. Today, we’ve seen the development of LTE networks on a local level but for 4G services to mature and realise their full potential LTE needs to be supported with robust, reliable and intelligent IPX-enabled networks.

There will be 450 commercial LTE networks deployed by the end of 2015, according to The Global Mobile Suppliers Association (GSA). Close to 50% of subscribers in Q4 2014 were in Asia-Pacific with North America and Europe trailing close behind.


Revenue Potential for LTE networks – Interview with Du’s Senior Director, Enterprise Business Commercial

Imran Malik, Senior Director – Enterprise Business Commercial at du

Imran Malik, Senior Director – Enterprise Business Commercial at du

MENA is a huge and extremely diverse region of 23 countries that form part of the broader EMEA categorization. In the past 10 years, economic growth in MENA has been two to five times that in Western Europe and this means the cellular-enabled devices market is poised for continued growth.

Ahead of the LTE MENA conference in Dubai this May, I caught up regional expert and speaker at this year’s conference Imran Malik, Senior Director – Enterprise Business Commercial at du, to discuss his opinions on the region’s continued growth and the new services that offer the most potential to boost operator revenues.


What’s driving application-centric service plans?

Jay Klein, CTO & VP Allot Communications

Jay Klein, CTO & VP Allot Communications

This post is by Jay Klein, CTO & VP Allot Communications

Mobile operators are getting the message. People love using their apps. And they rely on the mobile service operators to connect them to the Internet so they can use their apps. I think it’s safe to say that mobile data use is driven by apps. That’s why we see so many MSOs taking the next logical step and offering application-centric service plans, which often include zero-rating for like Facebook and WhatsApp, or flexible pricing models like AT&T’s sponsored data plans, or special rates for music, radio and movie streaming from Deezer, Spotify, YouTube, Vimeo, and Metacafe to name a few.


Interview: VP Marketing, Du: “The race to connect the ‘next billion’ has never been so intense.”

Vikram Chadha, VP Marketing

Vikram Chadha, VP Marketing

In this interview Vikram Chadha, VP Marketing for du gives his passionate views on the ways that operators can look forward to a rosy future where they can use their smart pipe know-how to monetize new services. Catch Vikram in person speaking on the topic of “Moving to a data centric world”, on Day Two of the 10th annual LTE World Summit, the premier 4G event for the telecoms industry, taking place on the 23rd-26th June 2014, at the Amsterdam RAI, Netherlands.

In your view what are the best ways the operators can market themselves as more than just a “pipe”?

The value-add that telecom service providers are capable of goes well beyond the realm of services they currently offer – it wouldn’t be too far-fetched to say that the potential is virtually limitless. The telecommunications industry is currently at a crossroads, and as a result it is undergoing an upheaval as more and more people access the Internet across multiple devices and platforms, driving up data traffic growth. The race to connect the ‘next billion’ has never been so intense, and therein lies the opportunity. As per industry research figures, we will have soon have 20 billion connected devices and as if that’s not enough, the prediction is that there will be 50 billion connected devices by 2020!

The laws of economics kick in as more and more people adopt the smartphone/devices wave – enabled by telecom service providers. In a nutshell, the key factors enabling this growth are:

1) Better affordability of increasingly-fast mobile broadband;

2) The battle of the screens: Availability of intensely feature-rich smartphones with super high resolution screens puts the power of high-end computing power in the palms of users. This battle of one-upmanship among the device manufacturers is driving down prices leading to increased adoption of smart devices and bandwidth consumption.

3) As more and more people go online to access their banking services and conduct e-commerce transactions – fuelled by the easy availability of plastic money, there is a tectonic shift in banking and the way people conduct monetary transactions. This in turn further leads to growth of the Internet and related ecosystems.

4) Shift in mindset of an average user and the need to be ‘always connected’ has led to a proliferation of smart apps, data and video.


LTE express – operators, time to get on board

David Swift - Senior Manager, Product Marketing, Wireless Networks Marketing & Strategy, Alcatel-Lucent

David Swift – Senior Manager, Product Marketing, Wireless Networks Marketing & Strategy, Alcatel-Lucent

The LTE era has arrived and is already delivering much faster mobile broadband speeds to end-users – but operators need to move fast to keep customers happy and themselves ahead of the competition. LTE is addressing customer demand for the fastest possible mobile broadband experience. Put simply, LTE customers are happier customers, since they can now enjoy mobile broadband which is as fast and reliable as the fixed-line broadband they are used to at home and in the office. This means that bandwidth-heavy applications—coincidentally the most popular with end-users—such as streaming music, downloading entire albums on the move, uploading photos to social media and streaming high-definition video, are all possible, wherever the user is. In fact, 63 per cent of consumers now say that LTE is an important factor when purchasing smartphones.


Data Analytics in LTE Monetization

Suzanne Rankine

Suzanne Rankine
Conference Researcher, LTE World Series,
Informa Telecoms & Media

Operators that leverage the power of data analytics have a chance to uncover hidden revenue opportunities.

With a phone in almost every person’s pocket, it’s no surprise that mobile operators have access to huge amounts of subscriber data. Rather than just sitting on it though, thanks to the power of data analytics operators can uncover important insights into consumer behaviour. These insights can then be turned into targeted monetization opportunities and new revenue streams for operators.

For example, operators can analyse the data to find out the more about the services consumers are using, such as discovering the most popular OTT services, how they are using them, and by whom? They can assess how consumer trends vary from device to device, accurately predict the services individuals are most likely to pay more for and then offer these premium services to consumers. They can also track new service rollouts and monitor consumer experience to make services even more successful.


Interview: Member, board of directors, Chunghwa Telecom & SVP, NCTU, Taiwan: “As the leading telecommunications operator in Taiwan, we are well prepared to develop LTE commercial services.”

Yi-Bing Lin, member, board of directors, Chungwha Telecom & SVP, NCTU, Taiwan

Yi-Bing Lin, member, board of directors, Chungwha Telecom & SVP, NCTU, Taiwan

Yi-Bing Lin, member, board of directors, Chungwha Telecom & SVP, NCTU, Taiwan, is speaking on the subject of Taiwan’s mobile broadband on Day One of the LTE Asia conference, taking place on the 18th-19th September 2013 at the Suntec, Singapore. Ahead of the show we speak to him about the challenges of deploying LTE in Taiwan.

What have been the main developments and major milestones for you over the last 12 months with regards to LTE?

As the leading telecommunications operator in Taiwan, we are well prepared to develop LTE commercial services once the license is awarded. Over the last 12 months, we have aggressively conducted LTE network and service planning. The Taiwan regulator announced that it will issue new mobile broadband licenses services by end of 2013 with the auction process starting on 3 September 2013. We are confident of getting new licenses to deploy LTE commercial services.

How much of a challenge do you feel monetising LTE will be?

Pricing and base station installations are the key challenges for LTE development in Taiwan. Users in Taiwan used to pay a flat-rate tariff for accessing Internet services via 3G. They enjoy mobile broadband to access Internet applications on a daily basis, but on the other hand, protest at base station installation frequently. Resolving these two issues will be one of the key challenges for monetising LTE.


Big-Picture Thinking and Big Data: Growing LTE Revenue in the Face of Shrinking Margins


The financial landscape for communications service providers (CSPs) this year remains rocky. Profits are continuing to fall, with major players such as Telefonica, DTAG, and Vodafone reporting significant drops in revenue: the Vodafone group recently reported a full 90 per cent year-on-year drop. Margins are continually squeezed, competition from OTT players like Google and Apple is fierce, and CSPs must now build out next-generation LTE networks to meet the demand for mobile data services.

Operators are making inroads in cost reduction, but savings are not enough. It’s clear that current business models need to be transformed, focusing on new ways to deliver innovative services and drive revenues.

At The Now Factory, we’re seeing a trend around LTE encompassing both cost reduction and revenue generation. Operators are consolidating their network monitoring and CEM systems under one platform – Customer-Centric Network Monitoring to drive greater cost-efficiencies, while building analytics on top to extract greater value: finding that new LTE revenue.

The flood of rich data available to operators is a deep vein of potential profit for CSPs. The exploration and monetisation of this information is driving the most exciting innovations in the sector. Big Data can’t be ignored, and fortune favours the bold. Today, we work with a host of CSPs who use the power of our analytics platform to find new LTE revenue sources around:

• Machine to Machine (M2M) services

• More flexible pricing models

• Mobile advertising

• Market research

To learn more about how we can help CSPs profit from the migration to LTE, please contact the Now Factory

We will be at the upcoming LTE World Summit in Amsterdam from June 24-26 and would welcome an opportunity to meet with you if you will be attending.

Interview: Founder, Getjar: “We’ve measured a direct correlation between data connection speed/reliability and app engagement.”

Ilja Laurs, chairman and founder of Getjar

Ilja Laurs, chairman and founder of Getjar

Ilja Laurs, chairman and founder of Getjar is taking part in a panel discussion  on Day Two of the LTE World Summit, taking place on the 24th-26th June 2013, at the Amsterdam RAI, Netherlands. Ahead of the show we find out more about this innovative App store, and why the performance of the network is so crucial to the user experience.

Please tell us a little about Getjar.

GetJar is an app distribution and monetisation platform for Android. We distribute 750,000 apps, have 500,000 registered developers, and to date have achieved three billion downloads. Our rewards-based virtual currency GetJar Gold has reached 200 million users, of which 30 million are active on a monthly basis.

How does your business model differ from that of the Apple and Android app stores?

Unlike Apple and Google’s retail model, we focus on “paid discovery”. We promote all major apps, from Facebook to games and our revenues come from app promotional budgets.  A unique aspect of our business model is that we give a portion of the advertising revenues to users (as a rewards virtual currency GetJar Gold) that they can then spend on premium content and in-app purchases.

Smartphones and tablets have dramatically altered the mobile landscape yet are still only around half of the mobile phone market. How great an opportunity is this for Getjar and other digital innovators?

A great opportunity! We, and all partners that we work with, are almost entirely focussed on smartphones. While a big share of the mobile market (and GetJar legacy business) is still feature phones, given the technical constrains and limited future (we give them a couple of years), nobody is investing in the segment.

The LTE World Summit, the premier 4G event for the telecoms industry, is taking place on the 24th-26th June 2013, at the Amsterdam RAI, Netherlands. Click here to download a brochure for the event.

As you look to grow, what are the biggest challenges you face?

Android fragmentation is among the biggest challenges. We had to deal with fragmentation back in Java days, so we know how difficult it is. Among other challenges are poor Android monetisation. Relative to iOS, an average Android user is worth 5x less. This is primarily because Google on the one hand has not solved billing for Android, and on the other hand does not allow any alternative billing platforms.

Another issue is that the move to earn from mobile advertising dollars is slow. It took 15 years for the internet to attract only 10 per cent of the potential advertising budgets from ‘old media’ (TV, radio and print), if measured by ad dollars relative to the consumer engagement.

A third issue is that despite being large Android markets, business is very difficult in China and Korea  as Google Play is not allowed, and distribution is very controlled and fragmented.

How excited are you by the 4G roll-outs taking place worldwide?

Absolutely excited! Numerous times we’ve measured a direct correlation between data connection speed/reliability and app engagement.

What would be your advice to those looking to develop apps?

One advice would be to seriously look at freemium/in-app vs. the paid business model. At GetJar, we get to see how different business models perform and it’s absolutely clear that a successful Freemium/in-app business model is not just better than paid, but often 10-20 times better! E.g. we’ve seen a casual game raise its RPM (revenue per thousand users) from $12 to $240 when it moved from paid to optimised in-app (selling levels, upgrades and other virtual goods).

Why are you choosing to attend the LTE World Summit?

We work a lot with app developers. Many of them are very interested in carrier APIs, especially with the rise of LTE, where a lot of app activity depends on the network (streaming services, location, etc.). I hope that sharing some of the biggest developer challenges will help the operators to better optimise their networks and services for developer, and ultimately consumer, needs.

Interview: CTIO, Etisalat, UAE: “Applications that enhance the customer experience will help us monetise our investments.”

Marwan Zawaydeh is the CTIO of Etisalat, UAE.

Marwan Zawaydeh is the CTIO of Etisalat, UAE.

Marwan Zawaydeh is the CTIO of Etisalat, UAE. He will be speaking on Day Two of the LTE World summit taking place on the on the 24th-26th June 2013, at the Amsterdam RAI, Netherlands. Ahead of the show we speak to him about the latest developments in LTE in the region and learn more about his views on RCS, roaming and LTE monetisation. 

We spoke to you this time last year. How has your LTE network developed since then?  

These were very exciting 12 months for Etisalat and for our customers, and we are looking forward to build on this success to continue to lead innovation in the region and provide our customers the latest in technology. We were able to significantly enhance LTE coverage, which has now reached 80 per cent of the populated area. Coverage will be further enhanced further this year as the number of deployed sites will double. We were also able to bring a very rich portfolio of LTE terminals which includes dongles, a Mi-Fi, and popular smartphones from Apple, Samsung, and Blackberry. We were able to secure exclusive deals with these top manufacturers and were able to provide our customers with very attractive packages. This resulted in significant growth of our mobile data traffic as our customers adopted LTE enthusiastically. This has resulted in a significant increase in the ARPU from our mobile customers.

Can you give me examples of a couple of your biggest challenges that you faced?

The first challenge we had was to provide proper coverage to our LTE customers. We started with the 2.6GHz band because it was the only band available at the time. This gave us regional leadership in LTE until enough spectrum in the 1.8GHz band became available.  Another big challenge was the fragmentation of the LTE global deployment and the difficulty in bringing a comprehensive LTE eco-system to our customers. We had to expedite the introduction of the 1.8GHz band to be able to provide our customers the best-in-class LTE smart phones and LTE devices.

The LTE World Summit, the premier 4G event for the telecoms industry, is taking place on the 24th-26th June 2013, at the Amsterdam RAI, Netherlands. Click here to download a brochure for the event.

How do you meet the challenge of offering good value to the consumer and at the same time monetising your investments?

This challenge can only be met when investments result in superior customer experience and access to new and innovative products and services. Fortunately, LTE is all about providing our mobile customers much higher throughput, lower latency, and an overall superior customer experience. But this wouldn’t be possible unless we looked at our network end-to-end. Many operators struggle in backhauling LTE traffic and that results in a deteriorated customer experience. Etisalat had a vision several years ago to invest heavily in the fibre network as a converged and future-proof platform. The UAE is currently number one globally in deep fibre deployment because of Etisalat. Our fibre-rich network enabled us to provide GigE connectivity to all our mobile sites to provide an unmatched customer experience. At the same time, continuing to flatten the network architecture helped us enhance the cost effectiveness of our deployment and significantly enhance the overall delivered value to our customers. Applications that enhance the customer experience will help us monetise our investments.

An example of that is eLifeTV, which provides our customers with access to live HD channels and HD video content. We are finding it to be very popular in our market and now we have the platform to enable it we will continue to introduce similar services.

How important is LTE roaming for your customers and what are the challenges in enabling it?

UAE has a unique characteristic of a huge expat population that roam a lot so it is important to facilitate LTE roaming as early as possible, but there are several challenges that still remain.

Current roaming agreements do not provide the required QoS, SLA, and security requirements for enriched LTE services. Etisalat is in the process of deploying an IPX Hub to enhance the roaming capabilities,not only for data traffic, but also for high value voice and rich communication services in the future. Etisalat’s goal is not only to provide roaming to customers in our local market but to become a roaming hub for other operators as well.

What are your plans for RCS-based services and are you excited about them?

We believe enriched services such as RCS are the future and we are actively exploring various options of introducing RCS services as part of our portfolio of innovative products and services. Actually, we already have the required back-end system, which will ensure a fast time to market. We are working with our marketing team to determine the right market-entry strategy for these services in UAE.

Why is the best thing for you about attending the LTE World Summit?

We are always keen on attending the LTE World Summit to share our experience and learn from other leading operators. The telecom industry is very dynamic and mobile technology is evolving fast. Etisalat takes pride in consistently taking a leadership in the MENA region and providing our customers with the most innovative technologies and best in class products and services. Attending the LTE World Summit helps us travel fast through the experience curve via engagement with the top operators and vendors in the industry.

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