John Reister is vice president of marketing and product management for Vasona Networks
This post is by John Reister is vice president of marketing and product management for Vasona Network
LTE delivers rich content to the hands of people on the go, brings broadband access to rural communities, and opens new revenue opportunities for operators. Typically, just months after activation of an LTE network, consumers flood the network with heavy demands. We can’t change consumer behavior, but we can change management of the traffic that’s mushrooming on LTE networks.
Caught off-guard, some operators have responded by pushing subscribers down to 3G. Some “optimize” certain types of traffic, decreasing quality or speed in the hope of squeezing out more efficiency. Our company advocates a different approach: monitoring congestion conditions per cell and when they arise, intelligently managing the traffic in each cell for the best overall user experiences.
This post is by Robert Morrison, Director, Product Management, CSG Internationa
On my last trip to Brazil I was surprised when my taxi driver fired up Waze to beat the Sao Paulo traffic and I immediately downloaded it to do the same for me in London’s heavy congestion. He proved to me that consumers there have developed an unquenchable thirst—like they have in every country—for fast mobile data speeds and services. CSPs in Brazil are working hard to satisfy that demand by rolling out 4G data services over LTE networks. And frankly they seem a long way ahead of the mobile data service that I experience at home. On a recent two-hour train journey across the UK from the capital to Bristol—a major population centre—the best my provider could do was GPRS and iffy 3G at the stations. GPRS is not very helpful with today’s bandwidth-hungry apps using pictures and video. Believe me, having to constantly refresh apps can result in very sore thumbs!
This post is by Dave Labuda, founder, CEO and CTO, MATRIXX Software
We’ve speculated many times that all billing ultimately will move to real time. It makes sense when you consider factors like pre-paid/post-paid convergence; increasing demand for account and spend controls; more on-demand services that utilise real-time triggers and transaction capabilities; and expanding applications for real-time notifications. The shift from traditional billing architectures to any new architecture can be viewed as painful but there is a huge upside to be had moving towards a real-time billing environment.
Mobile data is now driving real-time requirements because of the risks associated with failing to measure, notify, and charge for data services as they are consumed faster and faster. Standards like IMS and 3GPP have also introduced more real-time concepts as policy control, enforcement, and charging become essential to delivering application-based services that respond immediately to taps on a touch screen.
Technical considerations aside, what’s really driving the development of new real-time technologies, however, are the experiences that consumers gain from sectors outside of telecom. If we look at what’s happening in the online, over-the-top, e-commerce, and pay TV environments, we see that the successful players are using communications technology to drive group-oriented social interactions that translate into more revenue and more lasting relationships.