This guest post was written by Elhum Vahdat, Executive Vice President, APEX Communications
Services, Services, Services… you can practically hear the cry of Mobile Network Operators (MNOs) all over the world pleading for new (or even old) services that can run on their shiny new LTE networks. Of course, this is nothing new, as this repeated cry for services is generated with the roll-out of every new generation of network (e.g. 2G, 3G), because MNOs are well aware that the serious payoff comes primarily from running new services, which in turn can justify their investment.
Keep in mind, in this blog I won’t address what over-the-top (OTT) services are doing to the bottom line of MNOs, which goes without saying is why new services offered by the MNOs are so critical.
One service that is ideal for LTE is Visual Interactive Voice Response, or Visual IVR (different than Video IVR). At this point I know what a lot of you are thinking… IVR is dead, so why resuscitate it for a new network? My short answer is that Visual IVR is not your parent’s IVR.
Haitham Mashal, Senior Director- CS Core, Du
Prior to the LTE Voice Summit (London, September 28th-30th), we interviewed Du’s senior core network Director Haitham Mashal about his views on the development of VoLTE, service planning and future opportunities. Here is what he had to say, ahead of his participation at this year’s summit.
Q. As we see the commercial launch, is there any clearer idea of whether VoLTE will truly live up to its promise?
A. No doubt VoLTE would even exceed its promise for both customers and Operators. Operators would have the chance to transform their networks into full fledge IP network and get the benefit of reducing both CAPEX and Opex. Operators would also be capable to offer better Voice quality with enriched services on top of the voice that can compete with OTT voice services.
Customers would enjoy the enriched crystal clear HD voice and shorter time setup. This would definitely enhance the customer experience and satisfy the customer demands to enjoy different services simultaneously even during call establishment.