Archive for July, 2015

Carrier Strategies: The Impact of Voice over WiFi (VoWiFi)

This guest post was written by Arvind Rangarajan, Director, Vertical Solutions & Market Offers, Broadsoft

Arvind Rangarajan, Director, Vertical Solutions & Market Offers, Broadsoft

Arvind Rangarajan, Director, Vertical Solutions & Market Offers, Broadsoft

Carrier Challenges

The sheer number of Wi-Fi connected devices is growing at a phenomenal rate, and Wi-Fi is fast becoming the preferred method of connection – at least two thirds of consumers today prefer connecting over Wi-Fi as opposed to cellular, mostly due to cost and performance.

Mobile operators have been increasingly turning to Wi-Fi offloading as a cost-effective way to manage data capacity, and that trend continues. Many analysts are forecasting a steady annual increase in carrier hotspots to more than 7 million by the end of 2015. (Source: ABI Research)

However, data offload is just the tip of the iceberg. The real reason many carriers are out there securing hotspot locations and launching services is competition for new revenue opportunities, from both incumbents and “over-the-top” (OTT) players alike.

(more…)

2015 – The Year for VoLTE!

Sonal Ghelani, Senior Researcher VoLTE & 5G at Informa Telecoms & Media

Sonal Ghelani, Senior Researcher VoLTE & 5G at Informa Telecoms & Media

Mobile operators have finally seen first deployments of this much talked about service and VoLTE is evolving as the platform of choice for voice calls + enabling additional services over the network.

VoLTE platforms are making significant progress in VoWiFi services too, with the aim of improved in-building coverage, however the quality of services is yet to be defined due to the complexity of the network.

As VoLTE is said to provide a long term solution for voice, does this mean 3G networks can be retired? What other benefits does VoLTE offer and how does this help operators retain profits, that were until quite recently lost to OTT players?

The 3rd Annual LTE Voice Summit, will address all current and pressing questions surrounding Voice over LTE along with bringing tier 1 operators + vendors sharing latest case studies from live VoLTE networks! Register + Join this flagship event today @ http://voice.lteconference.com/

Exclusive Interview with Jawad Arshad, Assistant Manager Strategic Partnerships, Verticals and Digital Services at China Mobile

Jawad Arshad, Assistant Manager Strategic Partnerships, Verticals and Digital Services at China Mobile

Jawad Arshad, Assistant Manager Strategic Partnerships, Verticals and Digital Services at China Mobile

Ahead of the LTE Asia Summit, taking place in Singapore this October I interviewed Jawad Arshad, Assistant Manager Strategic Partnerships, Verticals and Digital Services at China Mobile. Jawad’s work is focussed on developing partnerships between OTT’s and operators. I wanted to find out what role he thinks operators can play in the OTT ecosystem.

(more…)

Leaving a lasting legacy – 4G/5G Progress?

This guest post was written by Mike Hooper, Head of Sales at Eirteic

June is typically a very busy month, with a number of exhibitions to be attended. This year Eirteic attended TM Forum Live! in Nice and LTE World Summit in Amsterdam. The events created some interesting thoughts about how things are progressing around subjects such as: SDN, NFV, SON and 5G.

Mike Hooper, Head of Sales, Eirteic

Mike Hooper, Head of Sales, Eirteic

Given that we are 5 years since the first 4G rollout and 5 years from a 5G roll out, it got me thinking about how we are progressing with the management of LTE. The rollout is happening but how are we managing it? Service Providers are still using legacy platforms such as IBM Netcool and HP TeMIP.

So as we progress toward 5G, how is this going to really change? How do we manage legacy 2G, 3G services whilst maintaining LTE and assuring future 5G services.

Can we really do this using 20 year old platforms?

(more…)

Going over the top: How to play nice with the vast and growing number of new players as a service provider

Andy Cocks, CTO, Dimension Data (Asia Pacific)

This guest post was written by Andy Cocks, CTO, Dimension Data (Asia Pacific)

This guest post was written by Andy Cocks, CTO, Dimension Data (Asia Pacific)

Over-the-top (OTT) content and service providers that monetise traditional service providers’ infrastructure — fixed and mobile infrastructure in which these operators have invested heavily — are shaking things up in an already competitive market.

OTTs are using software-defined networking and virtualisation to reap the benefits of the infrastructure and access networks of bigger players — with great success. The new forces in play are gaining a lot more awareness from traditional service providers.
(more…)

The Red Pill…

“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.” Morpheus, The Matrix (1999).

Red pill blue pillExperiencing the soothing hum of routers, switches and servers at the NOC, one imagines the green flashing lights assuring us all is well with the world ‘out there’ – the core, backhaul and RAN fully operational….keeping us calm and centered in our work. We know our job is done and we admonish any unbelievers with a stern, confident voice. When the customer support team calls in a panic because they have been flooded with customer complaints telling us the network isn’t working in the city, we smile and let them know they can stop worrying now, the NOC is fully operational and all systems are go. Then we sigh and hang up the phone on them when their tone of voice becomes, well, less than professional.

Yes indeed, all is well down here at the NOC, although, worryingly, even though I’ve full signal strength on my own phone, I can’t seem to connect properly to that Lync conference call because it keeps stuttering and dropping out. The director will be upset, but it’s ok- I’ll just say I just had network problems…

Is there a glitch in the matrix?

Are telco operators stuck in the “Blue Pill” world of The Matrix – the veil created by comfortable green lights and dashboards? On the surface the answer is “no”: Network monitoring and assurance tools are more sophisticated, incorporating big data, analytics and visualisation, providing richer and better information about the going-ons in the network. But what’s happening outside, in the reality of the customer? How do customers experience our network?

Operators should know; research demonstrates network customer experience to be the number one driver of both retention and churn. Customers want their applications to just work and they don’t care what’s happening deep in the NOC – and nor should they. If customers can’t use Spotify on their phone, then for them the network is broken and they will leave it in search of a better one.

What is a “Red Pill”? The view of the Wonderland of the customer:

  • A 100% customer-side view of the Customer Experience (CX) of applications and services on their phone.
  • A geographic view, in real-time and without long feedback cycles.
  • Correlating the customer experience to the state of the network
  • Benchmarking CX against the competition

By taking the “Red Pill”, operators can do some serious Bullet-Dodging. They’d be able to;

  • Conduct evidence-based network optimisation and investment decisions – the “outside in” network customer experience data can be used to guide network optimisation decisions or as supporting evidence for localised investments
  • Accelerate mean-time-to repair – by linking the customer experience perspective with their own network management capabilities, operations and assurance departments can isolate and correct network faults much more rapidly
  • Target local acquisition campaigns in those geographies where their own network is performing comparatively stronger than others

Operators who take the “Red Pill” see how deep the rabbit hole of network customer experience goes, understand the reality of the customer’s world and in the process gain significant competitive advantage.

Christian Rouffaert is the managing director of Teragence, a network customer experience benchmarking business and the winner of the LTE World Summit‘s Innovation Accelerator award. For more information about Teragence, please send an email to contact@teragence.com or go to our website http://www.teragence.com

Tag Cloud

%d bloggers like this: