It’s no secret that mobile networks are under tremendous stress, and data capacity is at an all-time high. Consumers want and require constant connectivity and the standards have become very high, making operators play catch-up with the higher set of expectations from customers.
Take airport Wi-Fi as an example…just a few years ago it did not even exist, and today, customers are outraged when it is not available or it is of poor quality. The feeling has become that Wi-Fi, cellular connectivity and the ability to connect is no longer a service, but a common human right.
This guest post was written by Ofer Talmor, VP Products, Saguna
Ofer Talmor, VP Products, Saguna
With the high usage of mobile devices in almost every aspect of our lives, mobile retail revenue stats are hardly a surprise: In Q1 of 2014, retail revenue generated via a mobile device was up 35 percent over first quarter of last year, with mobile owning 13.7 per cent of total e-commerce orders in Q1 2013 compared to 18.5 percent during the first quarter of this year.
But while a lot of data is aggregated about online shopping habits, a big piece of the puzzle is still missing – how do you track brick and mortar customers to identify the optimal point of conversion in-store? How can you identify when a shopper walks in the store, and offer him the best retail experience? Can the experience that can be amplified by mobile usage?
At the same time, the human need to ‘touch the merchandise’ is still a dominant one. So is the desire to get it immediately, rather than browse online, and wait Combining mobile and in-store engagement for retail success
Cody Postier, Senior Manager Mobile Data Services, Ooredoo
Ooredoo is working hard to build bigger, faster networks across all their markets and in particular in their home market of Qatar. Ahead of the LTE MENA conference in Dubai, we caught up with Cody Carver Postier, Senior Manager Mobile Data Services at Ooredoo Qatar to find out how Ooredoo’s LTE networks will be enriching the lives of their consumers in 2015 and beyond.
“We’re giving them access to the best content and apps, providing the fastest upload and download times” he said “We believe the key to encouraging customers is to introduce new devices, offer incentives to upgrade and to make it as easy as possible for customers to move to 4G.”
Marc Zirka, Head of Corporate Strategy, Bakcell
Some of the discussions at LTE MENA 2015 will examine the challenges of deploying LTE in the emerging markets in the region. One of the key questions at the event will be what does it take to rollout a successful commercial LTE network?
To help us understand the challenges of LTE rollout, we caught up with keynote speaker Marc Zirka, Head of Corporate Strategy at Bakcell, ahead of their commercial LTE launch. He gave us a breakdown of the challenges they faced preparing to deploy their network and key insights into the strategy and thought process behind their decision to deploy LTE.
Sonal Ghelani, Research Manager at Informa Telecoms & Media
As we see the current generation of mobile networks transform the way people communicate and access information, it is evident that further development of the networks and technology implementation will redefine end-user experience along with the entire global telecoms landscape.
5G networks, if it delivers on its promise, will be the technology that delivers on this change. Over time, we are to see any mobile app and any mobile service will be given the potential to connect to any device or machine at any given time, with low latency and high capacity. Working towards a connected generation and enabling high speeds with more capacity is what 5G networks will deliver.
Femi Adeyemi, PhD
LTE Solutions Architect, Fujitsu Network Communications
This post was written by Dr. Femi Adeyemi, LTE Solutions Architect at Fujitsu Network Communications
Voice over LTE (VoLTE) is considered by many to be a revolutionary application, for both mobile operators and their subscribers: Operators, once they establish VoLTE networks, will no longer have to maintain separate networks—circuit-switched for voice and packet-switched for data. As a result, they will see savings in both operational and capital expenses. Subscribers who use VoLTE will be able to use high quality voice and data applications simultaneously, while enjoying greater clarity in voice calls.
However, VoLTE deployment has been slower than anticipated due to several challenges…