Data Analytics in LTE Monetization

Suzanne Rankine
Conference Researcher, LTE World Series,
Informa Telecoms & Media

Operators that leverage the power of data analytics have a chance to uncover hidden revenue opportunities.

With a phone in almost every person’s pocket, it’s no surprise that mobile operators have access to huge amounts of subscriber data. Rather than just sitting on it though, thanks to the power of data analytics operators can uncover important insights into consumer behaviour. These insights can then be turned into targeted monetization opportunities and new revenue streams for operators.

For example, operators can analyse the data to find out the more about the services consumers are using, such as discovering the most popular OTT services, how they are using them, and by whom? They can assess how consumer trends vary from device to device, accurately predict the services individuals are most likely to pay more for and then offer these premium services to consumers. They can also track new service rollouts and monitor consumer experience to make services even more successful.

The Big Deal about Big Data

By Marc Bensadoun, CEO of Newfield Wireless, a Tektronix Communications company and a leader in RAN geoanalytics

“Big data analytics provides telcos with the opportunity to sustain and grow their businesses beyond simple connectivity,” said Mi-Young Ko, director of enterprise strategy, research department, Korea Telecom, in an interview posted on this blog back in August.

As mobile network operators transition to, grow and continuously optimise their 4G LTE networks, there is no overstating the value and benefits of end-to-end, real-time intelligence. It enables operators to draw value from their own data in a cost-efficient manner. And it has tremendous potential to do more.

EE claims “seismic shift” in UK B2B market as it looks expand revenue streams

EE, the UK network made up of the joint parish of Deutsche Telecom and Orange, has been making a lot of noise recently about its progress in 4G, recently reaching two million subscribers, but at a briefing this week EE revealed some interesting figures about its progress in other areas as well.

It said a total of 17 per cent of that two million were B2B customers, and that it has already moved up one notch from third to second in the corporate accounts in the UK, which, in a market where shifting incumbents can prove to be very challenging and unusual, it claimed represented a “seismic shift”.  It said it now has 4,100 corporate accounts and that the value of its new accounts in terms of ARPU was now up 64% year-on-year, and 34% in terms of volume beating the market trends.

Interview: “Sales and marketing director for Samsung Networks Europe:“The ‘Best LTE RAN Product’ award is a very prestigious and is a testimony to our innovation success.”

sales and marketing director for Samsung Networks Europe

Following the successful LTE Awards 2013, we speak to Mark Thompson, sales and marketing director for Samsung Networks Europe, winners in the Best LTE RAN Product category.

Tell us more about your entry for the LTE Award 2013

Samsung LTE solutions are focused on facilitating and supporting media delivery networks. Our industry-leading portfolio of RAN solutions is based on the concept of Telecom and IT convergence. Smart LTE Networks, already commercialised in South Korea, is an LTE solution that leverages this concept to incorporate real-time radio scheduling, content caching and delivery, media broadcast and mobile computing over LTE networks.

Smart SON, one of the components of Smart LTE Networks, provides advanced network optimisation for all types of RAN: macro cell, femto cell and pico cell as well as Heterogeneous Networks. Unlike conventional SON, it optimises the network in near real-time, resulting in dramatic cost reduction and performance gains for mobile operators.

We hope to leverage the great platform provided by LTE World Summit, one of the largest LTE focused industry events, to share the success of our cutting-edge technologies with thousands of attendees across all domains.