This guest post was written by Elhum Vahdat, Executive Vice President, APEX Communications
Services, Services, Services… you can practically hear the cry of Mobile Network Operators (MNOs) all over the world pleading for new (or even old) services that can run on their shiny new LTE networks. Of course, this is nothing new, as this repeated cry for services is generated with the roll-out of every new generation of network (e.g. 2G, 3G), because MNOs are well aware that the serious payoff comes primarily from running new services, which in turn can justify their investment.
Keep in mind, in this blog I won’t address what over-the-top (OTT) services are doing to the bottom line of MNOs, which goes without saying is why new services offered by the MNOs are so critical.
One service that is ideal for LTE is Visual Interactive Voice Response, or Visual IVR (different than Video IVR). At this point I know what a lot of you are thinking… IVR is dead, so why resuscitate it for a new network? My short answer is that Visual IVR is not your parent’s IVR.