John Reister is vice president of marketing and product management for Vasona Networks
This post is by John Reister is vice president of marketing and product management for Vasona Network
LTE delivers rich content to the hands of people on the go, brings broadband access to rural communities, and opens new revenue opportunities for operators. Typically, just months after activation of an LTE network, consumers flood the network with heavy demands. We can’t change consumer behavior, but we can change management of the traffic that’s mushrooming on LTE networks.
Caught off-guard, some operators have responded by pushing subscribers down to 3G. Some “optimize” certain types of traffic, decreasing quality or speed in the hope of squeezing out more efficiency. Our company advocates a different approach: monitoring congestion conditions per cell and when they arise, intelligently managing the traffic in each cell for the best overall user experiences.
Inna Ott, Director of Marketing, Polystar
The launch of LTE networks and the expected increased of data volume raises the possibility of unlocking greater returns for MNOs. The opportunity to use data that can be captured from mobile networks to inform business strategy and tactics, to improve customer experience and network efficiency and, ultimately drive new revenues, is too large to be ignored.
But things aren’t that simple. Data from LTE networks is useful and provides a potentially valuable resource, but on its own it is meaningless. Recent research counsels us to treat optimistic predictions of the value waiting to be uncovered with caution. Simply exposing increasing quantities of data doesn’t necessarily mean that we can secure insights that yield additional value. Of course, given the investments in LTE networks, MNOs need to maximise their returns. How can they begin to leverage this data and make it contribute to their future success? (more…)
Conference Researcher, LTE World Series,
Informa Telecoms & Media
Operators that leverage the power of data analytics have a chance to uncover hidden revenue opportunities.
With a phone in almost every person’s pocket, it’s no surprise that mobile operators have access to huge amounts of subscriber data. Rather than just sitting on it though, thanks to the power of data analytics operators can uncover important insights into consumer behaviour. These insights can then be turned into targeted monetization opportunities and new revenue streams for operators.
For example, operators can analyse the data to find out the more about the services consumers are using, such as discovering the most popular OTT services, how they are using them, and by whom? They can assess how consumer trends vary from device to device, accurately predict the services individuals are most likely to pay more for and then offer these premium services to consumers. They can also track new service rollouts and monitor consumer experience to make services even more successful.