This post is by Neil McKinlay, Senior Manager – Product Management, Anritsu
The market is changing rapidly, with new applications and usage models appearing daily. LTE is a major driving force in this change by providing reliable high bandwidth to mobile devices.
The cost of that ubiquitous bandwidth is falling with the realizing of NFV and SDN technology, further pushing down the cost per megabit delivered to the end customer.
This is all great news for the industry, more bandwidth, more users, more apps, new devices, higher quality connections, video support. What’s not to like?
EE, the UK network made up of the joint parish of Deutsche Telecom and Orange, has been making a lot of noise recently about its progress in 4G, recently reaching two million subscribers, but at a briefing this week EE revealed some interesting figures about its progress in other areas as well.
It said a total of 17 per cent of that two million were B2B customers, and that it has already moved up one notch from third to second in the corporate accounts in the UK, which, in a market where shifting incumbents can prove to be very challenging and unusual, it claimed represented a “seismic shift”. It said it now has 4,100 corporate accounts and that the value of its new accounts in terms of ARPU was now up 64% year-on-year, and 34% in terms of volume beating the market trends.