HTC unveiled its latest flagship phone at the Olympia in London at an event tonight that in terms of scale was reminiscent of Apple’s best handset launches. The AV presentation was certainly big, bold and brash, though with the best will in the world, HTC’s execs do not have quite the same flair as Apple’s.
It has less to worry about with the handset itself though – the HTC One M8, is a fine device. HTC clearly has an obsession with metal and its global head of design Scott Croyle boasted that 90 per cent of the handset consisted a a unibody metal construction, up from 70 per cent on last year’s HTC One M7. The finish is certainly polished and refined, and very premium in feel. This makes it slightly ironic that the case that HTC is touting covers all of that up.