Interview: EVP/Director of SD, LG U+: “South Korea has become the world test-bed for next generation technologies”.
LG U+ believes South Korea’s market leading network status derives from the cutting-edge handsets present in the market. In this interview he details the plans for bringing further enhancements and speeds to the network over the next couple of years. To hear more about LGU+’s strategy you can hear Sun Tae Kim, EVP/Director of SD, LG U+, speak on Day Two of the 9th annual LTE Asia conference taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore.
Operators in South Korea seem more willing and able to invest in next-gen technologies earlier than many Western operators? Why do you think this is so?
South Korea has the world-leading manufacturers of smart devices – such as Samsung and LG – and implemented nationwide LTE network sporting the best quality and functionality. But mobile subscribers have been already saturated. The Korean operators, SKT, KT, and LGU+, could not survive in the market just with existing technology and can only beat the competition with new technologies and services. As a result, South Korea has become the world test-bed for next generation technologies.
Following on from that would you say South Korean customers are more willing to try, and pay for, new mobile services?