The emerging markets of Asia (EMAP) could soon be the most important LTE markets in the World.
All eyes are on the emerging markets of Asia Pacific; countries including Bangladesh, China, India, Indonesia, Malaysia, Pakistan, Thailand and Vietnam among others, as they begin to deploy and expand their LTE networks.
Studies show that EMAP is set to outstrip the developing markets of Asia Pacific (Hong Kong, Singapore, Japan, Taiwan, South Korea and Australia) in terms of LTE subscribers by 2017, creating a tremendous opportunity for LTE players across the region. As demand grows, users will require connectivity throughout the region, meaning more complex networks, better service and competitive rates across the board.
Soon to be one of the largest LTE markets in the world, EMAP will thrive on low cost handsets, which will be crucial for the regions success. However, in lieu of affordable smartphones, innovations in this space have already been seen, enabling 4G to be delivered to consumers. One such innovation is the development of Internux’s Bolt! product which recently won “Best Market Introduction of LTE Services and Successful Services” for its performance in 2014 at MWC.
The pocket sized Bolt! streams 4G to smartphones, tablets or laptops – making high speed LTE accessible on the move.
The emerging markets of EPAC are particularly interesting as they follow a completely different business model to their more advanced neighbours; namely the pricing models for data and services are mostly pre-paid. How does this business model work as consumers demand more data? What services does this model enable (or prevent)? And how can operators successfully monetize the network they have invested so much capital in?
With telco investors looking towards these markets for their next venture, there are still many questions that need to be answered. The LTE Asia Summit 2015 will be examining the emerging markets of APAC for the first time in a dedicated track at the show. We will look at the technical innovations such as Bolt! that will allow the market to thrive and consider the venture, investment and strategy point of view and what operators should be doing to ensure ROI on their networks.
The LTE Asia event will be taking place on the 6th-8th of October at the Suntec in Singapore. The agenda for the show is currently being researched; if you have a case study you’d like to present at the show, please contact email@example.com