Australian network Optus have been nominated for, ‘Most Significant Development of a Commercial LTE Network’ in the LTE Asia awards, taking place on the 24th September 2014 at the Marina Bay Sands, Singapore. In this interview with Vic McClelland, Managing Director Networks, we find out what winning the award would mean for team Optus.
What was the original thinking behind the creation of your winning entry?
Since Optus entered the Australian market just over 20 years ago, our unwavering focus on innovation and customer experience has underpinned our investment in our network.
We see 4G as the chance to further highlight that Optus is an innovative and competitive alternative in Australia. We see our first-to-market launch of 700MHz LTE in Australia as a launching pad for Optus’ extension of our LTE network beyond metropolitan centres and into regional Australia.
Should you win how do you expect your business to benefit?
Being recognised for our network innovation reinforces Optus as a real alternative in the Australian market.
How do you plan to improve it even further?
For Optus, 4G/LTE is a focus and we will continue to identify ways of improving our network and delivering a first-rate 4G service in Australia. Our commitment is to deliver 4G coverage across 90 per cent of the Australian population in 2015.
What do you think will be the defining challenge of LTE for the rest of 2014 and 2015?
Execution of our LTE network roll-out is a priority. We need to ensure that we deliver a high standard of service from a network and customer experience perspective. We will also concentrate on efficiently managing and operating our network across multiple layers across the spectrum band.
With 5G in mind, how are you developing your network?
Bedding down our 4G network remains essential and we are committed to delivering a good operational experience. As we operate across multiple frequency bands, and have experience in commercially operating both FDD and TDD 4G networks, we are well positioned to take advantage of 5G when it lands. We have acquired particularly valuable insights from operating TDD in 4G.
What are you hoping to get from the LTE Asia conference?
Optus is committed to innovation and customer focus so we see the LTE Asia conference as a forum to network and share our expertise and insights as well as learn from some of the world’s leading organisations.
The 2014 LTE Asia awards are taking place on the 24th September 2014 at the Marina Bay Sands, Singapore.