Roman Waditschatka, International Product Manager for Mobile Solutions, A1 Telekom Austria is speaking on the topic of “Creating a consistent customer experience when roaming,” taking place on Day Two of the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. Here he gives us his views on why IPX is so important for the modern network operator.
LTE roaming is starting to become a reality – what are the main challenges to making it happen?
The main challenge is having a reliable IPX provider with a flexible core network infrastructure to interconnect MNOs that can tailor itself to their needs. Telekom Austria Group’s global IPX network guarantees our customers global LTE roaming coverage by exchanging traffic with their roaming partner networks worldwide.
To what extent does having a wholesale business with knowledge of signalling issues help solve roaming challenges?
I believe that only with the mature experience that having an international signalling roaming network brings, as Telekom Austria Group (TAG) does, are you able to understand the special customer needs and issues that can customers face while roaming. TAG has been providing international signalling since the beginning of international roaming.
How can the customer experience be improved when roaming?
It is significantly improved when the customer’s MNO is served by an IPX provider that can offer guaranteed quality of service for roaming partner interconnections.
What impact will the EU pressure on roaming prices have on your business model?
It won’t make it easier. The challenge for a wholesale provider is to understand the MNO’s price pressure and on the other hand the increase required for roaming capacity. For all EU mobile operators it will be have a tremendous impact on their existing revenues. Therefore they need to find new or additional business to try to compensate.
Why are you most looking forward to regarding the LTE Asia conference?
As the Asian market is leading in LTE deployment it will be very interesting to talk with the participating experts about actual and future challenges of a global LTE market. We are looking forward to meet with other operators as well and happy to attend to LTE event for the second time.