Yuen Kuan Moon the CEO of Consumer Singapore, SingTel is delivering one of the opening day keynotes at the 9th annual LTE Asia conference, taking place on the 23rd-25th September 2014 at the Marina Bay Sands, Singapore. He here reveals how Singtel looks to work with OTT players, and make the best use of the bandwidth it has available.
What are your broader challenges that you expect to face over the next five years?
Communications service providers will have to meet ever increasing customer expectations, especially in terms of offering products and services that are relevant to customers’ needs and which they value. We also have to continuously innovate and maintain an always-connected, reliable network.
Singapore is not short of bandwidth compared to many countries. What is the plan to monetize it all?
Contrary to the assertion made in the question that Singapore is not short of bandwidth, I would like to clarify that bandwidth in all countries, including Singapore, is always a scarce resource. Hence, rather than focus on monetisation I believe that a more comprehensive approach would be to establsh how we can utilise the available bandwidth in the most efficient and productive manner to deliver the best experience to customers.
In the face of OTT strength, what is your strategy for continuing to try and innovate and come up with in-house services?
I believe that OTT strength presents an opportunity, not just a threat. SingTel continually looks to find ways to work with OTT players to create differentiation and convenience to customers. Also, SingTel focuses on platforms and network-based services such as 4G, CA300 and VoLTE, while OTT players focus on applications.
How significant do you believe big data will be for operators as a revenue generator, and how do you plan to leverage this?
At SingTel, we always seek to understand our customers better. Big data equips us with more processing power to do so, in line with our continuous leverage on technology to offer products and services that are relevant to our customers.
What is your strategy for increasing consumer uptake of fast LTE services?
We see LTE as a natural evolution of data provision and SingTel strives to provide a seamless migration path from 3G to 4G, for our customers. So far, the experience is positive as more than 50 per cent of our post-paid customers are now on LTE networks and we continue to ensure that they experience a fast network.
What are your key expectations from attending the LTE Asia conference?
I hope to be able to learn and share the best practices from the industry.