Lee Lin Liew, Senior Manager LE Mobile Pre & Post-Paid Marketing Commercial, Du

Lee Lin Liew, Senior Manager LE Mobile Pre & Post-Paid Marketing Commercial, Du

Keeping ahead of your customers’ needs is important for an operator that wants to stay ahead of the market. Find out more about this from Lee Lin Liew, Senior Manager LE Mobile Pre & Post-Paid Marketing Commercial, Du, who is a discussion leader at the Operator Mind Share 2014, taking place at the LTE World Summit on the 23rd June 2014, at the Amsterdam RAI, Netherlands.

Can LTE continue to be expected to generate significant ARPU over 3G?

Yes I believe so. LTE rollouts and its subscriber base are gaining momentum. LTE can also support a couple of new business models such M2M, smart cities, and eMBMS, which could generate better revenue than UMTS.

How important is continued innovation in pricing?

Market research has shown that subscribers tend to stay with service providers who meet and exceed their experience. It is of utmost necessity to have a continuous program of analysing your market and offering customized and relevant packages for different segments accordingly. Innovation in pricing helps to minimise price wars and provides optimal prices and value to both operators and subscribers.

Should operators continue to subsidise handsets to attract customers?

Subsidising handsets isa good tool for enhancing loyalty and reducing churn rates of your subscribers. Device bundling remains to be one of the key strategies for today.

What is the significance of the LTE World Summit for you?

The LTE World Summit serves as a platform to promote the company brand image, offers networking opportunities as well as the experience of sharing and learning among professionals from different companies and different markets.

LTE_WorldSummit_2014

The 10th annual LTE World Summit, the premier 4G event for the telecoms industry, is taking place on the 23rd-26th June 2014, at the Amsterdam RAI, Netherlands. Click here to download a brochure for the event.

 

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