LTE Broadcast, hit the news this week, as KPN became the first operator in the Netherlands to conduct live tests using the technology, during a football game between Ajax against NEC. The trials were conducted at the Amsterdam Arena, and were in conjunction with Ericsson, Qualcomm, Samsung and IBM.
12 months ago, LTE Broadcast was a relatively new technology with Ericsson leading the way with interest from Telstra and Verizon. In 2014, we are already seeing it gain more and more momentum within the increasingly converging mobile and broadcast ecosystem with KPN now joining the growing list of operators jumping on the LTE Broadcast bandwagon and hoping to realise the potential of this exciting technology.
But what is LTE Broadcast? Ericsson’s LTE Broadcast solution combines technologies based on multicast standard eMBMS, the new h.265 compression standard also known as HEVC, and adaptive the bit-rate standard MPEG-DASH.
The need for it is clear. As consumers are increasingly demand easier access to live content on the move, video traffic is expected to grow by 60 per cent annually until the end of 2018. This trend is a key challenge for the mobile operators. However, LTE Broadcast not only offers a solution for managing these networks, but also provides a potential revenue opportunity…
The speeds associated with LTE enables consumers to access high-data content on their mobile devices and LTE Broadcast is able to stream popular content demanded by multiple subscribers to multiple devices at the same time. This offer a much more efficient use of the network’s capacity as opposed to transmitting several data streams separately without adding extra load on the network and thus enabling the MNO’s to offer their customers “TV Anywhere”, while at the same time managing network costs and efficiency.
It is for these reasons that LTE Broadcast is particularly important and offers the most value particularly during live sports games, or in crowded places like airports and shopping centres, breaking news and emergency broadcasts.
LTE Broadcast has the potential to be the most efficient means of bringing large audiences access to live events on their mobile device. Merging broadcast and IP technologies will open up new opportunities for a new user experience.
However, industry nay-sayers are pointing out that previous attempts offering similar solutions have failed . The questions remains then—how and why will LTE Broadcast be more successful this time around?
Over two days the event will bring together major 4G innovators from telcos, broadcasters and OTTs to discuss the monetisation opportunities this new technology providers. Key speakers include Jane Weedon, VP Business Development, Shazam, Charles Emmanuel-Bon, EVP Business Development, RTL and Parissa Prandkhou who led Verizon’s game changing Super Bowl project.